secrets to business online

Tools For Doing Business Online

Marketing is only the tip of the iceberg

OnlineBusiness

Your back-end engine !drives the business that brings income

Barbara Saunders

Solo Pro Success

SoloProSuccess.com

The Kayak Business Model

The Solo Pro Business Model

A Strategically Built One-Person Craft

What You Need To Know

What You Need To Know

❖ Your business model

What You Need To Know

❖ Your business model

❖ What you’re delivering and how

What You Need To Know

❖ Your business model

❖ What you’re delivering and how

❖ How do you want to be paid

What You Need To Know

❖ Your business model

❖ What you’re delivering and how

❖ How do you want to be paid

❖ Where do you want to end up

What You Need To Know

❖ Your business model

❖ What you’re delivering and how

❖ How do you want to be paid

❖ Where do you want to end up

❖ The lifestyle you want to live

One More Thing You Need To Know

One More Thing You Need To KnowYou must invest in your business for it to survive.

The jobs you need tools for

Basic Back-End Business Centers

The jobs you need tools for

Basic Back-End Business Centers❖ Market

The jobs you need tools for

Basic Back-End Business Centers❖ Market❖ Communicate

The jobs you need tools for

Basic Back-End Business Centers❖ Market❖ Communicate❖ Create and deliver

The jobs you need tools for

Basic Back-End Business Centers❖ Market❖ Communicate❖ Create and deliver❖ Invoice and take money

The jobs you need tools for

Basic Back-End Business Centers❖ Market❖ Communicate❖ Create and deliver❖ Invoice and take money❖ Track and report

The jobs you need tools for

Basic Back-End Business Centers❖ Market❖ Communicate❖ Create and deliver❖ Invoice and take money❖ Track and report❖ Manage time and resources

Modular Web Platform for Business

WordPress Themes & Plugins❖ It’s powerful!

❖ It’s user friendly!

❖ Grows with you!

❖ Modular and customizable!

❖ Tons of possibilities

Add Web-Based Tools to Extend Reach

❖ Extend capabilities!

❖ Automation!

❖ Connects with your Email and Social Media Profile!

❖ Streamlines you business process

Tools Streamline Your Business

Automate. Delegate. Delete.

Your Website is Homebase

Think beyond a digital brochure

It’s the nerve center for your business.

Your Satellites

The cocktail parties, barbecue and water coolers of the online world

Find people to invite to your home base.

Manage your online reputation

Polish Your Profiles

Branding and position start with your website and is carried through with your social media profiles.

Kayak Business Model Structure

Kayak Business Model Structure

Your Lifestyle

Kayak Business Model Structure

Your Business

Your Lifestyle

Kayak Business Model Structure

Your Business

Income

Your Lifestyle

Kayak Business Model Structure

Your Business

Income

Your Lifestyle

Kayak Business Model Structure

Your Business

Income

Your Lifestyle

Kayak Business Model Structure

Your Business

Income

Customer

Your Lifestyle

Kayak Business Model Structure

Your Business

Income

Customer

Your Lifestyle

Kayak Business Model Structure

Your Business

Income

Customer

Your Lifestyle

Kayak Business Model Structure

Your Business

Income

Customer

Your Lifestyle

Kayak Business Model Structure

Your Business

Income

CustomerOffer

Your Lifestyle

Kayak Business Model Structure

Your Business

Income

CustomerOffer

Your Lifestyle

Kayak Business Model Structure

Your Business

Income

CustomerOffer

Your Lifestyle

Kayak Business Model Structure

Your Business

Income

Back End CustomerOffer

Your Lifestyle

Kayak Business Model Structure

Your Business

Income

Back End CustomerOffer

Your Lifestyle

Kayak Business Model Structure

Your Business

Income

Back End CustomerOffer

Your Lifestyle

Kayak Business Model Structure

Your Business

Income

Back End CustomerOffer

Your Lifestyle

Kayak Business Model Structure

Your Business

Income

Back End CustomerOffer

Your Expert Personality

Your Lifestyle

Tools For Your Expert Personality Block

Build the business that fits YOU

Your Expert Personality

Your Expert Personality

Your Expert Personality

❖ People Powered Experts

Your Expert Personality

❖ People Powered Experts❖ The Motivator (Speaker, Author)

Your Expert Personality

❖ People Powered Experts❖ The Motivator (Speaker, Author)

❖ The Teacher - (Coach, Counselor)

Your Expert Personality

❖ People Powered Experts❖ The Motivator (Speaker, Author)

❖ The Teacher - (Coach, Counselor)

❖ Promoters, Sales & PR Pros

Your Expert Personality

❖ People Powered Experts❖ The Motivator (Speaker, Author)

❖ The Teacher - (Coach, Counselor)

❖ Promoters, Sales & PR Pros❖ The Connector

Your Expert Personality

❖ People Powered Experts❖ The Motivator (Speaker, Author)

❖ The Teacher - (Coach, Counselor)

❖ Promoters, Sales & PR Pros❖ The Connector

❖ Process / Outcome Focused Pros

Your Expert Personality

❖ People Powered Experts❖ The Motivator (Speaker, Author)

❖ The Teacher - (Coach, Counselor)

❖ Promoters, Sales & PR Pros❖ The Connector

❖ Process / Outcome Focused Pros❖ Analytic Advisor

Your Expert Personality

❖ People Powered Experts❖ The Motivator (Speaker, Author)

❖ The Teacher - (Coach, Counselor)

❖ Promoters, Sales & PR Pros❖ The Connector

❖ Process / Outcome Focused Pros❖ Analytic Advisor

❖ Creative Problem Solvers

Your Expert Personality

❖ People Powered Experts❖ The Motivator (Speaker, Author)

❖ The Teacher - (Coach, Counselor)

❖ Promoters, Sales & PR Pros❖ The Connector

❖ Process / Outcome Focused Pros❖ Analytic Advisor

❖ Creative Problem Solvers

❖ Experience Facilitators

Your Expert Personality

❖ People Powered Experts❖ The Motivator (Speaker, Author)

❖ The Teacher - (Coach, Counselor)

❖ Promoters, Sales & PR Pros❖ The Connector

❖ Process / Outcome Focused Pros❖ Analytic Advisor

❖ Creative Problem Solvers

❖ Experience Facilitators

❖ Skilled Creators

Your Expert Personality

❖ People Powered Experts❖ The Motivator (Speaker, Author)

❖ The Teacher - (Coach, Counselor)

❖ Promoters, Sales & PR Pros❖ The Connector

❖ Process / Outcome Focused Pros❖ Analytic Advisor

❖ Creative Problem Solvers

❖ Experience Facilitators

❖ Skilled Creators❖ The Artisan

Your Expert Personality

❖ People Powered Experts❖ The Motivator (Speaker, Author)

❖ The Teacher - (Coach, Counselor)

❖ Promoters, Sales & PR Pros❖ The Connector

❖ Process / Outcome Focused Pros❖ Analytic Advisor

❖ Creative Problem Solvers

❖ Experience Facilitators

❖ Skilled Creators❖ The Artisan

❖ The Professional Creator

Your Expert Personality

❖ People Powered Experts❖ The Motivator (Speaker, Author)

❖ The Teacher - (Coach, Counselor)

❖ Promoters, Sales & PR Pros❖ The Connector

❖ Process / Outcome Focused Pros❖ Analytic Advisor

❖ Creative Problem Solvers

❖ Experience Facilitators

❖ Skilled Creators❖ The Artisan

❖ The Professional Creator

❖ Expert, Curator, Intelligence Center

Your Expert Personality

❖ People Powered Experts❖ The Motivator (Speaker, Author)

❖ The Teacher - (Coach, Counselor)

❖ Promoters, Sales & PR Pros❖ The Connector

❖ Process / Outcome Focused Pros❖ Analytic Advisor

❖ Creative Problem Solvers

❖ Experience Facilitators

❖ Skilled Creators❖ The Artisan

❖ The Professional Creator

❖ Expert, Curator, Intelligence Center❖ The Industry Insider

WordPress ‘Themes’ For Expert Personalities

❖ Teacher/Trainer = eLearning Themes!

❖ Connectors = PR firms, creatives, agencies!

❖ Process Facilitator = Party planner!

❖ Skilled Creators = Artist

Make Your Site Safe and Easy to Find

❖ Akismet Plugin - anti spam!

❖ WordPress SEO Plugin by Yoast!

❖ Google Analytics for WP Dashboard!

❖ Google Analytics plugin to add your tracking code to your pages!

❖ Backup

Your Income Block

Add functionality with plugins - or integrate outside

Sell and receive money through your website or a mobile device.

Payment Gateways

❖ Paypal!

❖ Stripe!

❖ Square!

❖ ClickBank!

❖ Authorize.Net!

❖ BluePay

eCommerce Plugins

❖ WooCommerce and Add ons!

❖ OpenCart!

❖ WordPress eStore Plugin

Integrated eCommerce Solutions

❖ SendOwl.com - Sell digital products!

❖ Shopify - Complete managed store!

❖ ClickBank

Take Payments in Person

❖ Paypal!

❖ Square!

❖ Shopify!

❖ Intuit

Invoices and Estimates

❖ WP Invoice: create and send web-invoices and setup recurring billing!

❖ Sprout Invoices: Create estimates and invoices within your WordPress site!

❖ Invoice King Pro: Invoice King Pro makes invoicing simple.

Integrated Invoicing Options

❖ FreshBooks.com!

❖ 17Hats.com!

❖ Harvest (GetHarvest.com)

If you’re charging by the hour or have contractors

Time Tracker

A simple way to track your billable time for you, your staff and 3rd party contractors.

Web-based Productivity Tool | 17Hats.com❖ Contacts/clients database!

❖ Project Management Tool!

❖ Calendar that syncs with your desktop!

❖ To-Do task list organizer!

❖ Invoicing by project!

❖ Time tracker!

❖ Workflow organizer!

❖ Bookkeeping feature - links with bank accounts and Paypal in real time, runs reports

Creating Connections

Customer Block Marketing and Communicating

Creating Connections

Customer Block Marketing and Communicating

Creating Connections

Customer Block Marketing and Communicating

Creating Connections

Customer Block Marketing and Communicating

Email

Email

Email

Email

Email

Email

Email

Email

Email

Email

Email Services

❖ Aweber!

❖ MailChimp!

❖ Vertical Response!

❖ Constant Contact

Social Media

Social Media

Social Media

Social Media

Social Media

Social Media

Social Media

Social Media

Social Media

Social Media Tools

❖ Plugins to your site automate some of your social media tasks!

❖ Post your blogs to social media stream!

❖ Allows site visitors to share your content!

❖ Grows your site’s (and Your) credibility and makes you easier to find

WordPress JetPack❖ Adds customization, traffic, mobile,

content, and performance tools to your site!

❖ Comes with most WP installation - just activate!

❖ Multiple features you activate:!

❖ Customize site’s features (widgets…)!

❖ Share content!

❖ Create forms!

❖ Engage Visitors

Integrated Social Media Tools

❖ Automate posts to multiple platforms!

❖ Pre-schedule posts ahead of time to run on autopilot!

❖ Enhance reach and engagement!

❖ Live chat

Integration Examples

❖ HootSuite!

❖ MeetEdgar!

❖ TweetLater!

❖ SproutSocial!

❖ LeadPages!

❖ Outsource tasks

Productivity Tip: Editorial Calendar

❖ Every business type can and should create content!

❖ Plan content themes by quarter!

❖ Brainstorm bite-sized ‘sound bites’ weekly or monthly!

❖ Schedule through out the week or month

Schedule Appointments | Plan Events❖ Events Manager Plugin lets you display

your upcoming events, sell admission and spread the word!

❖ Appointment/Booking Scheduler Plugins Clients can book their own appointments through your site!

❖ Web-based Options:!

❖ TimeTrade (schedule calls)!

❖ Schedulicity!

❖ TimeDriver

Content Funnels Process

Make your tools work together to grow your business

An example

Content Funnel Pathway

Content Funnel PathwayAwareness on Social Media or in Person

Content Funnel PathwayAwareness on Social Media or in Person

The visit your website or Facebook page

Content Funnel PathwayAwareness on Social Media or in Person

The visit your website or Facebook page

You have a special offer for some free content in exchange for email.

Integration:!Email Tool!Webform!

Leadpages Box

Content Funnel PathwayAwareness on Social Media or in Person

The visit your website or Facebook page

You have a special offer for some free content in exchange for email.

Integration:!Email Tool!Webform!

Leadpages Box

Schedule Call!Make Apt!

Buy Product!Hire Me

Content Funnel PathwayAwareness on Social Media or in Person

The visit your website or Facebook page

You have a special offer for some free content in exchange for email.

Integration:!Email Tool!Webform!

Leadpages Box

Schedule Call!Make Apt!

Buy Product!Hire Me

Create a relationship with them through content: Newsletters, blogs, status updates, etc.

Content Funnel PathwayAwareness on Social Media or in Person

The visit your website or Facebook page

You have a special offer for some free content in exchange for email.

Integration:!Email Tool!Webform!

Leadpages Box

Schedule Call!Make Apt!

Buy Product!Hire Me

You send estimate

Create a relationship with them through content: Newsletters, blogs, status updates, etc.

Content Funnel PathwayAwareness on Social Media or in Person

The visit your website or Facebook page

You have a special offer for some free content in exchange for email.

Integration:!Email Tool!Webform!

Leadpages Box

Schedule Call!Make Apt!

Buy Product!Hire Me

You send estimate You get hired or they !buy a product

Create a relationship with them through content: Newsletters, blogs, status updates, etc.

Content Funnel PathwayAwareness on Social Media or in Person

The visit your website or Facebook page

You have a special offer for some free content in exchange for email.

Integration:!Email Tool!Webform!

Leadpages Box

Schedule Call!Make Apt!

Buy Product!Hire Me

You send estimate You get hired or they !buy a product

Create a relationship with them through content: Newsletters, blogs, status updates, etc.

You send an invoice if you’re hourly.

Content Funnel PathwayAwareness on Social Media or in Person

The visit your website or Facebook page

You have a special offer for some free content in exchange for email.

Integration:!Email Tool!Webform!

Leadpages Box

Schedule Call!Make Apt!

Buy Product!Hire Me

You send estimate You get hired or they !buy a product

Create a relationship with them through content: Newsletters, blogs, status updates, etc.

You get paid.You send an invoice if you’re hourly.

Offer Block

Services, Programs, Packages and Products

Transition AWAY from hourly work to grow your income.

Use Your Site To Create Income Generators

❖ Membership Programs!

❖ Online Courses!

❖ Online Events and Conferences!

❖ Podcasting/Radio!

❖ Blogs to books publishing!

❖ Affiliate Programs

Back-End Block

Tools to connect your team

Avoid paper to keep everyone updated

Google Toolbox❖ Communicate!

❖ Gmail!

❖ Hangouts!

❖ Calendar!

❖ Google+!

❖ Store!

❖ Drive

❖ Collaborate!

❖ Docs!

❖ Sheets!

❖ Forms!

❖ Slides!

❖ Sites!

❖ Manage!

❖ Admin!

❖ Vault

Web-Based Collaboration Tools

❖ Asana!

❖ Trello!

❖ Basecamp!

❖ Orchestra!

❖ Flow

Barbara Saunders (503) 616-3188

Solo Pro Success

SoloProSuccess.com

If you need help or have questions . . .