secrets to running a successful crowdfunding campaign

Secrets To Run A Successful Crowdfunding Campaign

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What is Crowdfunding?

• Definition–An approach to raising funds for a particular

project by asking a large number of people each for a small amount of money usually through an online platform, time-limited campaign.

Secrets to run a successful crowdfunding campaign

• Define The Objective Of Your Campaign– Define the objective or outcomes, intended and

direct effects of the campaign.

– A Well Formulated Campaign Objective Includes:• Effect of the Project at the outcome level• Clear and Concise Process• Accepted by the targeted group

• Prepare Resources To Develop The Campaign• There are lots to cover to kick off a crowdfunding campaign.

From well-crafted pitch that tells the story of your campaign, to the assets like social profile and early traction are necessary to succeed.

• Crowdfunding Campaign Resource Checklist:– Professional Company Video– Mock-ups or Photos– Prior Funding & Use of Funds– Rewards

• Make Crowdfunding Your Main Priority– Running a campaign can be time-consuming, but the more

effort you put in, the more you’re likely to get out. It’s not only full-time for one person, it’s full-time for everyone in the company.

– When we run our campaign, the entire team must focus on crowdfunding.

– We have to send multiple surveys to our backers.

• Set Realistic Goals– If you set a realistic goal, you can continue to raise money

after you’ve reached it.– You may want to keep your original target on the smaller

side. – People love to support a winner, so demolishing your

original goal by a significant percentage right at the beginning will encourage people to back you.

• Look Like The Real Deal– The presentation of your crowdfunding campaign has a

huge influence on whether you are successful.

– Many people think of their campaign as just selling a product. But you’re really launching your company to the world.

– Craft a very focused message and presented the product to show how it could impact people’s lives in a direct way. Be very transparent and let potential backers know who you are.

• Communicate With Your Supporters– It’s important that you keep your supporters informed.

– Ensure the regular updates on your social media accounts to increase the engagement with the people

– Conversing with your supporters can also lead to advances in the product itself.

• Create an accessible media page– If you’re aiming to gather attention from the press

you will need to create a website and press materials for journalists to utilize.

– If journalists cannot find the information they need in order to write a compelling article, chances are they will simply move onto another project.

– You should also focus on press releases.

• Be Strategic on Social Media– Instead of creating presences everywhere, pick social

media platforms that are relevant to your niche and whose users will be interested in your project.

– It’s also a good idea to customize your promotional materials for each social media platform.

– Emails may also be a good marketing strategy.

• Reward Your Supporters– If you offer a reward scheme for each price point, backers

are a lot more likely to get involved regardless of how much they can pledge.

– You can also implement a reward scheme for those who simply share you campaign.

– Like most other business ventures, crowdfunding takes planning, effort and time, but if you want your project to succeed and are willing to go the extra mile, you will certainly reap the rewards.

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Conclusion• In the end, launching a crowdfunding campaign and making it

a huge success is a ton of work. • Success is never easy and to build something people want to

invest in simply takes time and effort. • Crowdfunding success doesn’t have anything to do with luck. • Your success will come from building a great product, crafting

a brilliant message, and getting the word out that your funding campaign even exist.

Glossary

• Campaign – To work in an organized and active way towards a particular goal, typically a political or social one.

• Backers - A person, institution, or country that supports something, especially financially.

• Realistic goal – A realistic goal is something that you want to achieve and which you have a good chance of being able to achieve.

Presented By:Dreamwallets

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