section 37.1 define goals chapter 37 identifying career opportunities section 37.2 careers in...

Section 37.1Define Goals

Chapter 37identifying careeropportunities

Section 37.2Careers in Marketing

CONNECT What do you already know about careers in marketing?

Careers in Marketing

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• Explain the importance of marketing careers to the U.S. economy.S

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Careers in Marketing

When considering a marketing career, learn

about the requirements, opportunities,

rewards, and trends. The more information you

have, the easier it will be to make a career.

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• occupational areaS

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Careers in Marketing

Careers in Marketing

Questions About a Marketing CareerS

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Careers in Marketing

Questions About a Marketing CareerS

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Choosing a Career

Benefits of a Marketing Career

Above-Average Income

More Opportunities for Advancement

Constant Feedback from Sales Figures

Promotions Come Faster

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Choosing a Career

Employment Trends in Marketing

High Level of Employment

High Competition for Managerial Positions

Marketing Programs and Staff Are Expanding

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Job Levels in Marketing

Provide the Different Levels of Jobs in Marketing and Provide Two Facts About Each Level.

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Job Levels in Marketing

Provide the Different Levels of Jobs in Marketing and Provide Two Facts About Each Level.

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Occupational Areas

Occupational AreasAdvertising Product Management

Customer Service Professional Sales

E-Commerce Public Relations

Entrepreneur Real Estate

Fashion Merchandising Restaurant Management

Financial Services Retail Management

Food Marketing Sales Management

Importing/Exporting Service Marketing

International Marketing Sports Marketing

Marketing ResearchTravel/Tourism/Hospitality

Marketing

Pharmaceutical/Medical Marketing

occupational areaA category of jobs that involve similar interests and skills.

Careers in Marketing

Name three benefits of a career in marketing.

Section 37.2

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Benefits include varied and interesting work, good salary, room for advancement, and perks.

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Careers in Marketing

Identify and rank the ten major areas that you should consider when investigating careers. (Rank 1 as your highest priority and 10 your lowest priority).

Section 37.2

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Accept any order, but rankings should include personal lifestyle goals, values, interests, skills, aptitudes, personality, environmental and relationship preferences, careers goals, and employment trends.

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Careers in Marketing

List five resources for researching careers.

Section 37.2

3.

Resources may include: persons working in a particular field, the , Department of Labor brochures, training courses and seminars, internships, and trade associations and Web sites.

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End of

Section 37.1Define Goals

Chapter 37identifying careeropportunities

Section 37.2Careers in Marketing