sector statistics. objectives benchmarking the sector against the web benchmarking your institution...

Sector Statistics

Objectives

Benchmarking the sector against the webBenchmarking your institution

Future trends

First Sector Statistics Snapshot

•22 institutions

•7 days, March 2006

Second Sector Statistics Snapshot

•22 institutions

•For all of May 2006

•Some of the Organisations included are:

• Anglia Ruskin University,•Aston University, •Canterbury Christ Church University College, •Cass Business School, •City University,•Northampton University, •St Martins College, •Thames Valley University, •University College London, •University of Aberdeen, •University of Newcastle upon Tyne•University of Sheffield, •University of Westminster

•Canterbury Christ Church •Cass Business School, •Thames Valley University, •University College London, •University of Aberdeen, •University of Sheffield,

Details of the Second Sector Statistics

Page views Visits Visitors25,057,592 6,243,979 4,065,222

What should we measure?

Relevant data? "Lies, Damn Lies, and Web Statistics”

Business critical?CSFsCritical Success Factors – the few measures that define absolute organisational success or failureKPIs Key Performance Indicators – quantifiable measurements set in advance

Who are your clients/customers?

New technologies, are they worth the spend?

How do we measure?

Single pixel method

IP database

Visitor Cookie

Visitors Accepting Cookies

Overall:Accept 95.93%Decline4.07%

2006 Average Accept 96.8%Decline 3.2%

External:Accept 94.64%Decline 5.36%

Internal:Accept 97.90%Decline 2.10%

How do people find my site?

Overall

56.29%

20.93

28.66

Three basic ways

Direct Entry

External Referrer

Search Engines

Number of visitors per day

Perc

en

tag

e o

f vis

itors

fro

m

searc

h e

ng

ines

Visitors from search engines – Number of visitors

University General

Cass

CCCU

Aberdeen

TVU

UCL

Sheffield

Number of visitors per day

Perc

en

tag

e o

f vis

itors

fro

m

searc

h e

ng

ines

Visitors from search engines – Number of visitors

University General

Aberdeen

How do people find my site?

Overall

56.29%

20.93

28.66

Three basic ways

Direct Entry

External Referrer

Search Engines

External

39.98

21.62

38.38%

Which search terms are my visitors using?

•What is your name?

University of ******

****** University

• Short name or long name?

• What about course titles?

•ac.uk?

Cass:cass business schoolcassCassCass Business Schoollondon business schoolcass businesscity university casscass universitycass mbaCASS business schoolCity University: CassCASScity business schoolcity universitycass citycass business school londonLondon Business Schoolcity cassCASS BUSINESS SCHOOLcass.city.ac.uk

Sheffield:sheffield universityuniversity of sheffieldsheffieldsheffield uniUniversity of Sheffieldwww.shef.ac.ukshefsheffield mapSheffield universityrelationship problemsshef.ac.ukuniversity sheffieldmap of sheffielduniversitySHEFFIELDthe university of sheffieldSHEFFIELD UNIVERSITYsheffield.ac.ukmidwiferywww.sheffield.ac.uk

Geographical

Average High Low

UK 77.3 90.0 58.0

USA 4.8 10.5 2.8

India 1.0 2.4 0.2

Germany 0.8 China 0.7

Canada 0.7 France 0.7

Greece 0.5

Others 0.5 to 0.3

Australia, Taiwan, Spain, Italy, Netherlands, Nigeria, Pakistan, Malaysia, Hong Kong, Ireland, Portugal

Germany 0.8 China 0.7

Canada 0.7 France 0.7

Greece 0.5

Others 0.5 to 0.3

Australia, Taiwan, Spain, Italy, Netherlands, Nigeria, Pakistan, Malaysia, Hong Kong, Ireland, Portugal

Cass Business School

France1.40%China1.10%Canada1.10%Hong Kong S.A.R.1.00%Norway0.80%

United Kingdom60.50%United States6.60%India2.90%Greece2.50%Germany1.90%Italy1.70%

United Kingdom58.30%United States9.20%Germany2.30%India2.00%CanadaFrance1.20%Spain1.10%

United Kingdom82.40%United States2.90%

University of Aberdeen:

Perc

en

tag

e o

f re

turn

ing

vis

itors

Number of visitors per day

Returning visitors – Total website visitors

University General

Visit duration – Number of page views per visit

Page views per visit

Tim

e s

pen

t p

er

pag

e

(sec)

University General

Visit duration – Number of page views per visit

Page views per visit

Tim

e s

pen

t p

er

pag

e

(sec)

University General

Aberdeen

Vis

it d

ura

tion

(s

ec)

Percentage returning visitors

Visit duration - Percentage returning visitors

University General

Sheffield

Aberdeen

Aberdeen Internal

UCLCanterbury Chirstchurch

Canterbury and christchurch Internal

Visitor Loyalty – Site ActivityPerc

en

tag

e 1

-pag

e

vis

its

Percentage returning visitors

Thank you !

Ranjit Sidhu

r.sidhu@nedstat.com

See when after I have become an honest man !

Search Terms

Which search terms are my visitors using?

Search Terms

• What is your name?

University of ************ University

• Short name or long name?

• What about course titles?

Which continent do my visitors come from?

Which Continent?

Average High LowEurope 88.8 95.5 76.8

Asia 4.8 10.7 3.0

North America 4.1 8.1 2.2

Africa 0.8 1.8 0.1

South America 0.4 1.8 0.1

Australisia 0.4 0.7 0.2Unknown 0.5

Which countries do my visitors come from?

Which Country?

Average High Low

UK 77.3 90.0 58.0

Which Country?

Average High Low

UK 77.3 90.0 58.0

USA 4.8 10.5 2.8

Which Country?

Average High Low

UK 77.3 90.0 58.0

USA 4.8 10.5 2.8

India 1.0 2.4 0.2

Which Country?

Others

Germany 0.8 China 0.7

Canada 0.7 France 0.7

Greece 0.5

Others 0.5 to 0.3

Australia, Taiwan, Spain, Italy, Netherlands, Nigeria, Pakistan, Malaysia, Hong Kong, Ireland, Portugal

What Domain Types?Average High

ISP 69.7 70.0

University 11.3 17.0

Corporate 4.1 7.5

Telecom 2.6 3.1

College 5.2 20.0

IT rated 2.0 3.1

Government 1.3 1.7

Number of visitors per day

Perc

en

tag

e o

f vis

itors

fro

m

searc

h e

ng

ines

Visitors from search engines – Number of visitors

University General

Perc

en

tag

e o

f re

turn

ing

vis

itors

Number of visitors per day

Returning visitors – Total website visitors

University General

Visitor Loyalty – Site ActivityPerc

en

tag

e 1

-pag

e

vis

its

Percentage returning visitors

Number of visitors per day

Perc

enta

ge o

f vis

itors

fro

m s

earc

h

en

gin

es

Visitors from search engines – Number of visitors

Government General

Visitor Loyalty – Site ActivityPerc

en

tag

e 1

-pag

e

vis

its

Percentage returning visitorsUniversity General