see presentation riga 13.05.14

SEE PLATFORM DESIGN & INNOVATION IN EUROPE

ANNA WHICHER | PDR / CARDIFF MET.RIGA, 13 MAY 2014

• What is design thinking?• What is the link between design and

innovation?• Why is it important?• How is the EU supporting design?• Why use design thinking in the public

sector?

OVERVIEW

To accelerate the integration of design into innovation policies and programmes

SEE PLATFORM AIM

Supported by the European Commission

SEE PARTNERSHIP

PDR / Cardiff Metropolitan University UKDesign Flanders BelgiumRegional Development Agency of South Bohemia (RERA) Czech RepublicDanish Design Centre DenmarkEstonian Design Centre EstoniaAalto University School of Art and Design FinlandJAMK University of Applied Sciences FinlandBusiness and Cultural Development Centre (KEPA) GreeceBorder, Midland and Western Regional Assembly IrelandCastle Cieszyn PolandDesign Council UK

• 500 public officials engaged;• 80 half-day workshops;• 5 SEE toolboxes;• 3 Design Policy Monitors (annual);• 44 Case studies on programmes &policies;• 6 Bulletins containing research, policy

proposals, case studies &resources.

SEE ACTIVITIES

DESIGN POLICY TOOLBOX

DESIGN POLICY TOOLBOX

What is design thinking?What is the link between design and innovation? Why is it important?

WHAT IS DESIGN?

Design thinking is a set of methods that puts the user at the heart of the process and

can be used across the private and public sectors.

WHAT IS DESIGN THINKING?

WHAT IS THE LINK BETWEEN DESIGN AND INNOVATION?

WHAT IS THE LINK BETWEEN DESIGN AND INNOVATION?

For every £100 spent on design there is a return on investment of £225.

Design Council. (2007) ‘The Value of Design Factfinder report’, London, p.4.

WHY IS DESIGN IMPORTANT FOR THE PRIVATE SECTOR?

Design-led companies outperform their

competitors by 205%.

Design Council. (2004) ‘Impact of design on stock market performance’, London, p.5.

VALUE

PUBLIC & BUSINESS EXPENDITURE ON DESIGN

How is the EU supporting design?

WHAT’S HAPPENING ACROSS EUROPE?

• Transforming ideas into user-friendly products;

• For innovation in private and public services;

• For tackling challenges in the public sector and society.

INNOVATION IS CHANGING

It is the European Commission’s “vision that by 2020, design should

be a fully acknowledged, well-known, well-recognised element of innovation policy across Europe, at

European level, at national level and at regional level”.

Head of Innovation Policy Unit, European Commission DG Enterprise and Industry, speaking at the SEE Conference, 29 March 2011

EUROPEAN COMMISSION VISION FOR DESIGN

A more systematic use of design as a tool for user-centred and market-driven

innovation in all sectors of the economy, complementary to R&D, would improve

European competitiveness.

European Commission (2013) ‘Implementing an Action Plan for Design-Driven Innovation’ Commission Staff Working Document SWD(2013)380, p.4.

ACTION PLAN FOR DESIGN-DRIVEN INNOVATION

DESIGN POLICY MONITOR

IN 2014, 15 OF THE 27 EU MEMBER STATES HAD DESIGN INCLUDED IN NATIONAL POLICY

Why use design thinking in government?

DESIGN THINKING & GOVERNMENT

User needs are an effective route to efficiency. By designing a

service or policy around them, you can mitigate risk and cut

costs.

DESIGN THINKING & GOVERNMENT

WHY USE DESIGN THINKING IN GOVERNMENT

PUBLIC SECTOR DESIGN LADDER

Source: SEE Design for Public Good Report (2013),

p.30.

12 case studies of the public sector

using design strategically

DESIGN FOR PUBLIC GOOD REPORT

MAKE IT WORK

MAKE IT WORK

SPIDER

MINDLAB / CABINET OFFICE POLICY LAB

• Design support programmes (subsidies/vouchers, export, tax credits)

• Training primary school teachers, knowledge transfer into industry or multi-disciplinary education.

• Using design thinking to innovate the public procurement process.

• Piloting design as an approach to policy-making or public service re-development

EXAMPLES

www.seeplatform.eu

THANK YOU