sef for students 2012. product management vs. project management

IT менеджеры, продуктовые и не очень

Anthony Marchenko

Saturday, December 1, 12

карьера менеджера

Saturday, December 1, 12

карьера менеджера

Saturday, December 1, 12

с точки зрения социологии...

Saturday, December 1, 12

Type of IT-managers:

Office Manager

Social Media Manager

HR-Manager

Cleaning Manager

etc.

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Project Managersvs.

Product Manager

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Project Manager

Developing the project plan

Managing the project team

Managing the project risk

Managing the project schedule

Managing the project budget

Managing the project conflicts

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Product ManagerProduct Life Cycle considerations

• Product differentiation• Product naming and branding• Product positioning and outbound messaging• Promoting the product externally with press, customers and partners• Conducting customer feedback and enabling (pre-production, beta

software)• Launching new products to market• Monitoring the competition• Identifying new product candidates• Gathering the voice of customers• Defining product requirements• Determining business-case and feasibility• Scoping and defining new products at high level• Evangelizing new products within the company• Building product roadmaps, particularly technology roadmaps• Developing all products on schedule, working to a critical path

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Product Manager1. CEO of product2. Customers / Markets / Trends / Revenue3. Creativity4. What

Project Manager• COO of project• Employees / Resources / Scope / Time / Cost• How

Sri Shivananda, eBay

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Project managers own "How" and "When".

Product managers own "What" and "Why".

Ian McAllister, Amazon

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Стратегическое мышление, лидерство, смелость, готовность идти на риск, ясность целей, инновационность и креативность, системное мышление и планирование, способность слушать и воспринимать чужую точку зрения, содействие команде, ее развитие и продвижение, настойчивость, производительность, мотивация, открытость, эффективность, умение разрешать конфликты, этика, надежность, чувство юмора…

Навыки менеджера

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company life-cycle

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Recommended booksSCRUM и XP: Заметки с передовой. http://scrum.org.ua/wp-content/uploads/2008/12/scrum_xp-from-the-trenches-rus-final.pdf

SCRUM и Kanban: выживаем максимум http://scrum.org.ua/wp-content/uploads/ScrumAndKanbanRuFinal.pdf

Жизненный цикл корпораций. Ацхак Адизес

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Questions & Answers

AnthonyMarchenko@gmail.com

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Saturday, December 1, 12