seling concept

Hero Moto Q2 net

up 20% at 604 Cr

Group No-06 Members

•NARESH PAWAR•SAGAR SAMBARE•ATISH JITEKAR•SARVESH ARYA•JIWAN CHASKAR•PALLAVI DEKHANE•VAISHALI PAWAR

Highlightsof Article

• PAT at Rs 603.62 Crores Where As In Q1 It Was Rs597 Crores.

• Total turnover for Q2 at a record Rs 5829 Crores & Previously It Was Rs4563 Crores.

• Sales for Q2 FY’12 stands at 15,44,315 units, a growth of 20 per cent Against 12,85,944 Units A

Year Ago, Up 20%.

Hero Moto Corp Ltd Profile

Joint Venture of Hero Group and Honda Motors in 1983

Established in 1980s by Jagdish Lal Munjal

Manufacturing Facilities and Dharuhera,Gurgaonand Haridwar

Broken Joint Collaboration From Hero Honda To Hero Moto Crop ltd in Dec 2010

Strategies For Hero Moto Corp

Product Strategies

•Variance In Product Line Up

•Average Products

•Fuel Efficient Product

•New Aggressive Product’s

•Class Innovative Products

Service Strategies Customers satisfaction

Brand loyalty

Service Centre Availability .

Online help and CSD (Customer Service Desk )

Geneon Parts Outlets

Heir Professionals For Production & Service Departments

Marketing Strategies

•Promotion’s

•Advertising

•Brand Ambassadors

•CSR

•Core Products

Financial strategy

•Reduce material cost

•Invest 4500 Cr. For Plant Development

•Open new plant

•Corporate sales

Tactics

•Festival Offers

•Limited Editions

•New Product Launching in Festivals