selling your soul: turning your entrepreneurial spirit intoa powerful brand
Post on 16-Apr-2017
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Selling Your Soul
People get the wrong idea about the notion of
“Selling your Soul”
Did these entrepreneurs sell their soul?
Yes.
By creating a powerful brand that harnesses their
Entrepreneurial Soul
FOR
TUN
ES UP
FOR
TUN
ES UP A
GA
IN
FOR
TUN
ES DO
WN
They created their brand
They left their brand
They returned to their Brand
Selling your soul is a good thing for your brand.
How do you harness your soul?
SSOOUULL
We need an acronym...of course.
SSOOUULL
piritpirit
Harnessing your entrepreneurial spirit…
SSOOUULL
nlynessnlyness
with a single-minded focus…
SSOOUULLniquenessniqueness
presented in your own unique way…
SSOOUULL ifeife
Being your brand in real life.
SSOOUULL
piritpiritnlynessnlynessniquenessniquenessifeife
The Entrepreneurial Soul
So, how do you turn it into a powerful brand?
SS
DiscoverDiscoverYourYour
piritpirit
What gets your engine running?
Sometimes your passion goes against the grain.
Flickr photo by rosewithoutathorn84
And you’re branded a heretic.
But so were these guys.
Maybe you should embrace your heresy.
Heresy:
Opposition to a previously established canon of belief.
Opposing industry norms is not a bad thing.
Like being a conservationist in the sprinkler repair business.
Where do you go against the established canon of belief?
OO
BareBareYourYour
nlynessnlyness
A single-minded focus.
On what?
HeroHerovs.vs.
RevolutionaryRevolutionary
Hero Thinking
Brands like to be heroes…
But, so do customers…
Flickr photo by cliff1066
Revolutions create heroes.
Microsoft started a productivity revolution that made everyone a hero.
Can you turn customers into heroes?
What’s your Revolution?
ShareShareYourYour
UUniquenessniqueness
Put your personality on stage
““I’d rather be looked over,I’d rather be looked over,than overlooked”than overlooked”
Mae WestMae West
““Differessence”Differessence”
A combination of your brand’s promise and personality- Jim Morris :: www.TaglineJim.com
Does your brand have a personality?
Swagger Chick Magnet
A used car dealer….
With personality…
What’s your Differessence?
LiveLiveYourYour
FFaithaith
Brands that try to please everyone….
…become cross-dressing brands.
Can you say “brand confusion?”
DeliveDeliveryry
When your brand comes in contact with the customer…
Be who you are.
Like…. Dad, four brothers, and a brother-in-law.
Are you hiding the real you?
SSOOUULL
piritpiritnlynessnlynessniquenessniquenessifeife
SS
DiscoverDiscoverYourYour
piritpirit
OO
BareBareYourYour
nlynessnlyness
ShareShareYourYour
UUniquenessniqueness
LiveLiveYourYour
FFaithaith
SellSellYourYour
SoulSoul
Selling Your Soul
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