sem i 1.02 armstrong rev
Post on 19-May-2015
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1.02 SEM & facilitating economic exchanges with customers
Sanctioning Bodies
• Sets rules for a sport (game, eligibility)
– FIBA
– USOC
– NCAA
– NCHSAA
Pros vs. Amateurs
Professionals
Game is a job
Amateurs
Game played for enjoyment
Spectators
• Generate excitement
• Generate enthusiasm
Marketing SEM Events
• Advertising
• Generate publicity
• Distributing information at other events
Event Marketing
• Promoting/selling an intangible product
• Event is unique experience
• Event is produced and consumed simultaneously
Aspects of Event Marketing
• Boost sales • Raise brand awareness • Capture market share • Meet customers face-to-face
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