sema keywords 2010
Post on 17-Oct-2014
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Keyword Research
How you search doesn’t matter!
Do you stay in business by
buying your own product?
Understand how they search
The bad news is even when
looking for the same thing
They all search differently
Let’s go find out…
Who is familiar with the concept of the long tail of search?
Car PartsJeep Parts
Jeep Wrangler PartsJeep Wrangler YJ Parts
Jeep Lift KitJeep suspension lift kit
3’ Jeep lift kit3’ skyjacker lift kit for jeep***
Google Insights
Using Google Insights
Continue to add in words
Adding Words
Compare trends
Understand rising trends
What other words do people search for?
Get in the mind of the searcher
Rims vs Wheels(Insights shows that location impacts search)
Google is not smart enough to know they are the same search…yet
Worldwide
UK
US
Default (2004-pres)
12 months
90 days
Keyword research mistakes
Looking at competitors&
Using web analytics tools
Other Keyword Tools
Soovle
Google WonderWheel
Why Can’t We Be Friends?
@wilreynolds
youtube.com/wilreynolds
pickwilsbrain.com
seerinteractive.com/blog
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