semantic seo for the people - theory and practice of semantic search
Post on 02-Jul-2015
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Semantic SEO for the People
By Gianluca Fiorelli
Join us on Twitter at #Mozinar
Questions or problems? Email community@moz.com
Mobile mayovertake desktop
for Google searches within a
year
(SMXW 2014)
Crawling Parsing Indexing Search
Crawling Parsing Indexing Search
Crawling Parsing Indexing
Goal: identyfing the type of
information, sort and forward it to
the more suitable recipient
Parsing Indexing
Links
Words
Meta Information
Link Graph
Indexer
Goal: identifing archived resources
associated with a word or phrase
Parsing Indexing
Not new
Read this post by Vanessa Fox, published on Search Engine Land 1 year before Hummingbird waslaunched: http://itseo.org/vafox
AdventureCultural
Gastronomic
ResponsibleDental
Wellness
Mass
Stag Party
Adventure
Accessible Extreme SportsOverland UrbanJungle
Avoid hierachical
overload
http://moz.com/blog/topical-hubs-whiteboard-friday
Adventure
http://www.visualdataweb.org/relfinder/relfinder.php
Structured data alone
is not enough
http://www.seoskeptic.com/json-ld-google-knowledge-graph-schema-org-seo/
Aaron Bradley
Email: gianluca@iloveseo.net
Twitter: gfiorelli1
Website: www.iloveseo.net
Find this recorded #Mozinar and slide deck at http://moz.com/webinars very soon!
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