seminar 1b yes mywine (vinitaly)
Post on 31-May-2015
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DIGITAL MEDIA TECHNOLOGY & WINE SERIES
E-COMMERCE: BREAKING DOWN THE GREAT (E-)WALL
OF CHINA (YesMyWine)
#vinitaly2013 @vinitalytour
@steviekim222
• Janet Wang, Head of International Business Development, Tmall (Alibaba Group)
• Naran Andreyev, CEO, M1nt Cellars • Jared Liu, Founder/CEO of YesMyWine • Alvin Huang, Founder of Vinehoo
YESMYWINE & WINE E-COMMERCE
NEW CHANCE IN CHINA
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As the Largest online wine retailer in China, Yesmywine is dedicated to deliver quality products and lifestyle to middle-class famil ies in China
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About Yesmywine.com
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6. May 2011 Series C finaning closing with 40M USD
7.Jun. 2011 HK office opened and HK website lauched
8. Dec. 2011 Monthly revenue over 30M RMB. Daily sales over 70,000 bottles.
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Milestones
9. Nov. 11th 2012 daily sales over 120,000 bottles
����2012 annual revenue 400M RMB, #3 wine retailer and top 13 wine importer in China
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Members
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Prouduct Unique selection system selects the killer products.
Define customer preference based on
user survey and consumer feedback.
Internal blind tasting by YMW employees
(screen out 50%).
Sample tasted by randonly selected
customers (screen out).
Multiple Channels www.yesmywine.com
covering 5.7M membersMobile APPcovering 200,000 members
Order Hotline
Multiple Channels
400-820-8060Catalogue
50 representatives
Over 200 outbound call seats take care of 400K VVIP customers
Multiple Channels*OYZXOH[ZOUT�)NGTTKRY�IU\KXOTM���3��I[YZUSKXY
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Cooperation
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Events offline events
Chateau Palmer VIP dinner Chateau Cos d'Estournel 17th Nov. 2011, YMW CRO Jared become the first one to drink the new year Beaujolais Nouveau.
"Le Beaujolais Est Arrivé! "Party in 7 major cities of China Le Cercle Rive Droite de Grands Vins de Bordeaux
Monchhof Dinner Party
Events online events
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Strength We restructure the supply chain of wine industry
Large production wineries Middleman with high margins Retail store's wall of wine Marked up prices and uncertain quality
Artisanal wineries & vineyards Unique 4-round selection system just for you Backed by the Yesmywine Promise:Satisfaction guaranteed
Traditional Wine Store
YESMYWINE.COM
Shorten the delivery process, reduce the cost, guarantee the quality.
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Heavy wine drinkerLOW PRICE
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Strength We know what Chinese consumers like
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Strength We know what is the most attractive selling point
HIGH RATESCELEBRITY
RECOMMENDEDBIG
PROMOTIONPRIZE
Master SommelierGerard Basset
Strength We know how to communicate with our consumers
Acquisition Gap
Sales Gap
Retention Gap
Market
Prospect Suspect
CustomerLoyal customer
Lost customer
Optimize transaction
Identify “loyalty drivers”and communicate with them
Identify “high risk” customers and avoid run-away
Identify and pursue cross sales potential
Yesmywine, authorized by the most powerful wine training institution around world- WSET,become the officially certificated wine trainging institution.
Around 4,000 people of Mainland China took WSET training in 2012, and more than 400 of them graduated from YMW.
StrengthBesides wine, we also provide wine training.
More than 100,000 active comsumers joined ijiujiao.com, which is a social network attached to YESMYWINE.
On ijiujiao.com, comsumers write wine notes and discuss with others, join a knowledge group and share infornmation with each other, arrange gathering online and meet people offline...
YMW provides a platform where comsumers can write about wine without conflicts of interest.
Strength we know the power of social network
Honor•
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