sempl 18: george bethell

SentienceTHE COMING AI REVOLUTION AND THE IMPLICATIONS FOR MARKETING

Alien life form15 years awayTHAT IS GOING TO RADICALLY CHANGE THE WORLD AND WE WILL

BE AT THE CENTRE OF IT

Success in creating AI would be the biggest event

in human history.Unfortunately, it might also be the last, unless we learn

how to avoid the risks. STEPHEN HAWKING

It is 11.59 on AI eve

AI Drivers

ABILITY TO LEARN

COMPUTATIONAL SPEED

VERY LARGE DATA SETS

“Everything that we formerly electrified, we will now

cognitise.”KEVIN KELLY - THE FOUNDING EXECUTIVE EDITOR

OF WIRED MAGAZINE

VERY VERY LARGE DATA SETS

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Deep Learning

Demis video 2

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Moore’s Law:

Cheap & really fast processing power

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Investment in AI technology has risen from $1.7b 2014

to $14.9bn 2015Projected to be $55bn

by the end 2016SOURCE: TECH CRUNCH – OCTOBER 2016

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COMPUTER(1950 - )

DATA(2000 - ) STRONG AI

NETWORK(1980s)

SUPER INTELLIGENCE

NARROW AI

AI: The Plaything of

GiantsSOURCE: FINANCIAL TIMES – NOVEMBER 2015

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This AI train is going to pass right through our backyard

Radical reorganization of marketing

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AI CHAT BOTSSMART MESSAGING & NATURAL LANGUAGE

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MARKETINGTO THE MACHINEAI DECISION MAKERS

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Over the next 3 years

YEAR 1 YEAR 3

ATTRIBUTION MODELLING (INCLUDING OFFLINE EFFECTS)

DSP (DEMAND SIDE PLATFORM)

DCO (DYNAMIC CREATIVE OPTIMISATION)

SEARCH BID MANAGER

DMP (DATA MANAGEMENT PLATFORM)

WEB/SOCIAL ANALYTICS

They will becomeONE

The implications

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EMERGEMERGE PURGED

CRM & MEDIA WILL CREATIVE ROUTES WILL HUMAN DECISIONING BE

So what can we do now to prepare?

Upskill Upskill your talentyour talent

Develop your technology stack

Prepare Prepare for a tfor a tagged-up world agged-up world

Build Build Positive Customer FeedbackPositive Customer Feedback

Sharpen Sharpen Accuracy in Accuracy in Customer DataCustomer Data

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Start using AI today

Change is upon us

SentienceTHE COMING AI REVOLUTION AND THE IMPLICATIONS FOR MARKETING

GEORGE.BETHELL@PHDMEDIA.COM