senior portfolio

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senior portfolio

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{kathleen Gamboa}

{philosophy}

Finding your creative space is an element of the design process that is just as

important as kerning letters or finding that perfect font. Surrounding yourself

with your favorite books, lucky pencil, a cup of coffee or putting on an episode

of Planet Earth; it is in this space that inspires me to create.

Understanding your process in whatever environment that may be, is key

to being an effective designer. Not being afraid of riding the creative roller

coaster will result in the very best of design.

{kathleen Gamboa}

{ }tableof

contents

{www.kathleenGamboa.com}

01 {psychame}personal care . page eleven. / 02 {choice market}branding . page twenty one. / 03{knotsense}confectionery . page twenty seven. /

04 {tengri Lodge}branding . page thirty three. / 05 {mens phiLosophy}personal care . page forty three. /

06{neptune seLections}personal care . fifty three. 07 {shades of heaven}branding . fifty seven. / {credits}. page sixty eight.

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{creative showcase}

{ }“love is notblind, it simply enables one to

see thingsothers fail to

see”

project / 01

personal care

. page ten.

{psychame}

Mood{cerebral}

{bronte-esque}

{mysterious}

{ps

yc

ha

me}

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{www.kathleenGamboa.com}

process{digital evolutions }

{ps

yc

ha

me}

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{www.kathleenGamboa.com}

A liNE oF PErFUmE thAt iS iNSPirEd by thE rorSchAch

iNkblot tESt, ANd thE biASEd iNdividUAl rEActioNS oF

AttrActioN. thiS PErSoNAl momENt oF AttrActioN iS

UNiqUE ANd iNdividUAlizEd, yEt PSychAmE PErFUmEry hAS

tAkEN thE SciENcE oF AttrActioN ANd bottlEd UP

EAch EmotioN.

}{

{ps

yc

ha

me}

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{www.kathleenGamboa.com}

extension

{ps

yc

ha

me}

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{www.kathleenGamboa.com}

“provencal style market and brooklyn neighborhood

staple”{ }

project / 02{choice market}

branding

. page twenty one.

detail {illustration}

{ch

oic

e m

ar

ke

t }

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{www.kathleenGamboa.com}

}{ A chArmiNg SmAll ProvENcAl StylE mArkEt locAtEd oN thE

groUNd Floor oF A lANdmArk browNStoNE iN brooklyN’S

cliNtoN hill NEighborhood. itS ArtiSAN chEESES, FrESh

brEAdS, ANd FAir trAdE coFFEE AttrAct thE locAl vAriEty,

ANd cUliNAry coNNoiSSEUrS.

{ch

oic

e m

ar

ke

t}

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{www.kathleenGamboa.com}

{ }“i began to wonder how words might become the

material of my making”

-anne hamilton

project / 03

confectionery

. page one.

{knotsense}

processlogo evolution

{kN

ot

se

Ns

e}

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{www.kathleenGamboa.com}

}{ A UNiqUE cANdy thAt briNgS thE FUN oF kNittiNg ANd EAtiNg

togEthEr iN A crEAtivE SENSory trEAt. iNSPirEd by

coNcEPtUAl ArtiSt ANNE hAmiltoN, who briNgS thE

trANSitioN oF oUr hUmAN SENSES iN hEr Art work.

{kN

ot

se

Ns

e}

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{www.kathleenGamboa.com}

“a yurt eco resort

nested under mongolia’s

endless sky”{ }

{tengri Lodge}project / 04

branding

. page thirty three.

Mood{tranquil}

{technology}

{tribal}

{te

Ng

ri

lo

dg

e}

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{www.kathleenGamboa.com}

{A yUrt Eco lodgE For thE UltimAtE AdvENtUrEr to ENjoy thE

UNtoUchEd bEAUty oF moNgoliA. thE lodgE AlSo workS with

teachaclass.org to briNg tEchNology ANd EdUcAtioN to

rUrAl coUNtriES, whilE Still PrESErviNg

tribAl trAditioNS.}

{te

Ng

ri

lo

dg

e}

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{www.kathleenGamboa.com}

extensions

{te

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{te

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{te

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extensions

{te

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lo

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{www.kathleenGamboa.com}

{te

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{www.kathleenGamboa.com}

{te

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{www.kathleenGamboa.com}

{ }“keep your hair cool like the other side of the pillow”

project / 05

personal care

. page forty three.

{men’s hair care}

processsketches

}{ A SimPlE liNE oF hAir cArE ProdUctS For mEN, with A littlE

AttitUdE ANd EdgE. EAch ProdUct hAS A UNiqUE PErSoNAlity

gEArEd to Fit SPEciFic thE cliENtElE.

{me

N’s

ha

ir c

ar

e}

project

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{www.kathleenGamboa.com}

extensions

{me

N’s

ha

ir c

ar

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“bring the elements of

the sea on your travels”{ }

project / 07

personal care

. page fifty three.

{neptune seLections}

}{ trAvEliNg PErSoNAl cArE ProdUctS thAt tAkE thE

NAtUrAl bENEFitS oF ocEANic ElEmENtS to

rEjUvENAtE ANd SUStAiN yoUr hEAlth whilE yoU trAvEl

{Ne

pt

uN

e s

el

ec

tio

Ns}

project

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{www.kathleenGamboa.com}

{ }“the mountains are

calling and i must go”

-john muir

project / 04{rei oats}

niche

Mood{adventure}

{rugged}

{close to nature}

{re

i o

at

s}

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}{ rEi iNStANt oAtS iS For thE hUNgry hikEr thAt lookS For

light SUStAiNAblE, No FUSS NUtritioN whilE bAckPAckiNg

throUghoUt thE high moUNtAiNS.

{re

i o

at

s}

{www.kathleenGamboa.com}

“keep your eyes shaded from

the wrath of the sun”{ }

project / 08

branding

. page fifty seven.

{shades of heaven}

Mood{dada}

{holy relics}

{off beat}

}{ diviNE SUNglASSES thAt ArE dESigNEd to PErFEctioN

iNSPirEd by cAtholic holy cArdS jUxtAPoSEd with rANdom

imAgES to givE A A PlAyFUl rEbEllioUS dAdA APPEAl whEN

oPENiNg PAckAgE

{sh

ad

es

of

he

av

eN}

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{sh

ad

es

of

he

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eN}

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{www.kathleenGamboa.com}

details{package experience}

{sh

ad

es

of

he

av

eN}

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extensions

{sh

ad

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of

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eN}

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{www.kathleenGamboa.com}

{ }identies

{www.kathleenGamboa.com}

{ }muchogracias

{www.kathleenGamboa.com}

A very special thanks to my wonderful husband who has supported

me through this endeavour of becoming a designer. without him i

would be lost.

to the faculty at Fit, their unrelenting support and ongoing words of

encouragement are unparalleled.

And finally to all of my friends and peers who were right there with me

late at night engulfed by the tangerine walls of d530, trying to cut,

score,fold and kern to perfection.

A many thanks, and mucho gracias to all and any i may have

forgotten or missed.

{kathleen Gamboa}

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