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SEO for StartupsBrandon & Erik

Optimal Web Consultants Inc.

SEO 101

OnPage SEO & OffSite SEO

OnPage OptimizationKeywords, title tags, meta descriptions,

headers, rel=author, alt text, 301 redirects

Choosing the Right KeywordsHow to correctly interpret traffic,

relevancy & competition

Types of Keywords1.Brand: Adidas, Schneider, Optimal Web2.Compound: Adidas running shoes, Schneider trucking company,

Optimal Web SEO3.Commercial/money: running shoes, trucking companies, SEO WI4.Other: “click here,” image links

KW Research1. Make a list of keywords2. Analyze your site's analytics3. Research competition4. Find traffic for head terms5. Use Ubersuggest & Keyword Mixer to look for variations of head

terms6. Find traffic for keyword variations7. Note broad, phrase & exact match8. Organize by highest traffic & most relevant9. Google top terms to find true competition10.Organize in a spreadsheet and map to pages

1. Make a list of keywords

2. Analyze your site's analytics

3. Research competition

Browseo.net gives you keywords,title tag and meta description

4. Find traffic for head terms

5. Look for variations of head terms

5. Look for variations of head terms

5. Look for variations of head terms

6. Find traffic for keyword variations

8. Organize by highest traffic & most relevant

9. Google top terms to find true competition

10. Organize in a spreadsheet and map to pages

Meta DataTitle Tags & Meta Descriptions

Title Tags

Use keywords in the title tag for the search engines, but make it look natural so people click on your site in search results.

Meta Descriptions

OnPage Copy

Rel=author, alt text, 301s

Users Vs Bots

Off Site OptimizationContent marketing, link profiles, resources,

and tools

Link Profile• Defined by the links you have and what metrics they follow

• Trust or power of links

• Anchor text of links

• Follow/nofollow

• Theme of website you get links from

• Type of links (text, image, etc)

• Root domains (sitewide domains)

• Deeplinks ratio

• More

Mining the data

Content Marketing"Build it and they will come" ...

Content Marketing• Create remarkable content

• Create amazing tools/resources

• Monitor brand mentions

• Running contents/promotions/give away

• Build relationships

• How to (educational) content

• Citations

• Social profiles

Citation Building

Social Profile Building

Other Tools (Free)

• Moz Toolbar http://moz.com/tools/seotoolbar

• Screaming Frog http://www.screamingfrog.co.uk/seospider/

• Ahrefs https://ahrefs.com

• Google Webmaster tools- http://www.google.com/webmasters

• Google Analytics- http://www.google.com/analytics/

• Google Keyword Planner (formerly keyword tool)- http://adwords.google.com

• Ubersuggest http://ubersuggest.org/

• Keyword Mixer http://www.keywordmixer.com/

• Text Soap- http://www.unmarked.com/

Review

• SEO 101

• Keyword research

• On-site optimization

• Link profiles

• Low hanging fruit (citations and social profiles)

• Free tools

Questions