seo - beginners guide to search success

Aidan Rogers | Apex Internet

SEO – First Steps To Search Success

By Aidan Rogers

Aidan Rogers | Apex Internet

SEO(Search Engine Optimisation)

•What is it?•Why it is POWERFUL•How to Choose the Right Keywords

Aidan Rogers | Apex Internet

Aidan Rogers | Apex Internet

Aidan Rogers | Apex Internet

How Google Indexes Web Pages• Not Searching The Web• Spiders• Crawl Index Rank• Constantly Evolving• 3 Billion Searches• 500 Changes• PageRank

Aidan Rogers | Apex Internet

How Google Ranks Web Pages

200+ Factors

Aidan Rogers | Apex Internet

Links!

Aidan Rogers | Apex Internet

Aidan Rogers | Apex Internet

Aidan Rogers | Apex Internet

Aidan Rogers | Apex Internet

Traditional Mediums

Aidan Rogers | Apex Internet

Why SEO is POWERFUL• Customers Find You• Availability• Measurable • High ROI• Free Brand Awareness

Aidan Rogers | Apex Internet

Choosing Keywords

Think Like Your Customers

Aidan Rogers | Apex Internet

Focus On The Long Tail

Aidan Rogers | Apex Internet

User Intent

• Browsing• Ready to buy• Seeking best price• Seeking customer

service

Aidan Rogers | Apex Internet

Google Analytics

Aidan Rogers | Apex Internet

GA – Define / Track Goals

• Track Leads• Track Sales• Track Views Of Key Pages• Track Comments• Track Social Sharing• Track Newsletter

Subscriptions• Track Downloads• Track New Account Creations

Aidan Rogers | Apex Internet

GA – Measure Success

Aidan Rogers | Apex Internet

Google Webmaster Tools

Aidan Rogers | Apex Internet

Google Keyword Tool

Aidan Rogers | Apex Internet

Related Searches

Aidan Rogers | Apex Internet

Spy On Your Competitors

Aidan Rogers | Apex Internet

Google Suggest

Aidan Rogers | Apex Internet

Ubersuggest.org

Aidan Rogers | Apex Internet

Combine All Data

• Level of Demand• Relevance /

Intent• Level of

Competition

Aidan Rogers | Apex Internet

SEO Process

Aidan Rogers | Apex Internet

Thank You For Listening – Questions?

Email: aidan@apexinternet.co.nzWeb: www.apexinternet.co.nzTwitter: @inkodeR