seo copywriting demystified: how to get started writing for the web

Nick Bernard

@niceisnick

nick@portent.com

SEO COPYWRITING DEMYSTIFIED

(OR DON’T THINK)

HOW SEARCH ENGINES THINK

HIERARCHY

AUTHORITY & TRUSTQUALITYRELEVANCE

AUTHORITYQUALITYRELEVANCE

YOU HAVE THE POWER

HIERARCHY

HIERARCHY

TENTS

E S S E N T I A L S E X P E R I E N C E E X P LO R E

FA S T S T A S H H U B B A H U B B A S T O R M K I N G

HIERARCHY

TITLE TAG

HEADINGS

IMAGE ALT TEXT, F ILENAMES…

BODY TEXT

ON-PAGE ELEMENTS

TITLE TAG

TITLE TAG

SEO & Search Engine Optimization – Portent, Inc.

HEADINGS

HEADINGS

BODY TEXT

THEY CAN’T READ IMAGES

WEBSITES NEED TEXT

META DESCRIPTIONS

Nice meta description!

Not so good….

THE CUSTOMER’S LANGUAGE

RELEVANTDESCRIPTIVEUNIQUE

GOOGLE SUGGEST

GOOGLE SUGGEST

UBERSUGGEST

QUORA

GOOGLE TRENDS

GOOGLE ADWORDS KEYWORD TOOL

BROAD, “FAT HEAD” TERM

T E N T S

SPECIFIC, “LONG TAIL” TERM

L I G H T W E I G H T T E N T S F O R 2 P E O P L E

THE SECRETIT’S NOT REALLY ABOUT SEARCH ENGINES

WRITE DESCRIPTIVE CONTENT THAT’S RELEVANT AND USEFUL FOR YOUR CUSTOMER.PERIOD.

Thanks!

Nick Bernard

@niceisnick

nick@portent.com