seo education 101

SEO Education 101SEO Education 101

Introduction To SEOIntroduction To SEO

SearchSearch

EngineEngine

SearchSearch

EngineEngine

OptimizationOptimization

SEO includes preparing, SEO includes preparing, creating, and promoting creating, and promoting your site in the best way your site in the best way possible.possible.

Advantages of SEOAdvantages of SEO

•Free Traffic!Free Traffic!

•Free Traffic!Free Traffic!•Makes your website more Makes your website more

“friendly” and more likeable“friendly” and more likeable

“friendly” and more likeable“friendly” and more likeable•Most people don’t do it!Most people don’t do it!

“friendly” and more likeable“friendly” and more likeable•Most people don’t do it!Most people don’t do it!• It will increase your profitsIt will increase your profits

Search Engine Search Engine BasicsBasics

Search EnginesSearch Engines

•Constantly “spider” the Constantly “spider” the internet gathering data about internet gathering data about websiteswebsites

•Rank websites according to a Rank websites according to a variety of factorsvariety of factors

•Constantly “spider” the internet Constantly “spider” the internet gathering data about websitesgathering data about websites

•Rank websites according to a Rank websites according to a variety of factorsvariety of factors

•Reward and penalize based on Reward and penalize based on resultsresults

Important FactorsImportant Factors

•Number and quality of Number and quality of backlinksbacklinks

•Freshness of contentFreshness of content

•Freshness of contentFreshness of content•Uniqueness of contentUniqueness of content

•Freshness of contentFreshness of content•Uniqueness of contentUniqueness of content•““Authority” statusAuthority” status

•Freshness of contentFreshness of content•Uniqueness of contentUniqueness of content•““Authority” statusAuthority” status•AgeAge

The Importance of The Importance of the Domain Namethe Domain Name

Domain Name TipsDomain Name Tips

• .Com is the best extension.Com is the best extension

• .Com is the best extension.Com is the best extension• Make it easy to rememberMake it easy to remember

• .Com is the best extension.Com is the best extension• Make it easy to rememberMake it easy to remember• Make it represent the content of your Make it represent the content of your

websitewebsite

websitewebsite• Short names are best (when Short names are best (when

possible)possible)

websitewebsite• Short names are best (when Short names are best (when

possible)possible)• Stay away from numbers and Stay away from numbers and

hyphenshyphens

websitewebsite• Short names are best (when possible)Short names are best (when possible)• Stay away from numbers and hyphensStay away from numbers and hyphens• Keep the potential for branding in mindKeep the potential for branding in mind

The Importance of The Importance of Keyword ResearchKeyword Research

Keyword ResearchKeyword Research

http://MattsFreeKeywordTool.comhttp://MattsFreeKeywordTool.com

Example #1Example #1

Too Much CompetitionToo Much Competition

You will not be able to rank You will not be able to rank high enoughhigh enough

Not Enough SearchesNot Enough Searches

You won’t get enough visitors!You won’t get enough visitors!

Matt’s Keyword GaugeMatt’s Keyword Gauge

The Role of the Title The Role of the Title TagTag

<title>Dog Training Tips For <title>Dog Training Tips For Dog Owners</title>Dog Owners</title>

The Role of the Title TagThe Role of the Title Tag

Understanding Meta Understanding Meta TagsTags

<Meta Name=“Description” <Meta Name=“Description” Content=“Information on dog Content=“Information on dog training. Includes help with training. Includes help with barking…”>barking…”>

Description Meta TagDescription Meta Tag

<Meta Name=“Keywords” <Meta Name=“Keywords” Content=“dog training tips, Content=“dog training tips, dog training, dog training dog training, dog training information,…”>information,…”>

Keywords Meta TagKeywords Meta Tag

<Meta Name=“Robots” <Meta Name=“Robots” Content=“Nofollow”>Content=“Nofollow”>

Robots Meta TagRobots Meta Tag

The Importance of The Importance of Anchor TextAnchor Text

To learn more <a href=To learn more <a href=“http://mysite.com”>dog ”>dog training tips</a> be sure to training tips</a> be sure to check out my website….check out my website….

Anchor TextAnchor Text

Using Header Tags Using Header Tags EffectivelyEffectively

<h1>Dog Training Tips</h1><h1>Dog Training Tips</h1>

Header TagsHeader Tags

Setting Up a Proper Setting Up a Proper Linking StructureLinking Structure

Keyword Keyword HighlightingHighlighting

•BoldBold

•BoldBold •Italics Italics

•BoldBold •Italics Italics •Underlining Underlining

An Overview of LSIAn Overview of LSI

LatentLatent

SemanticSemantic

IndexingIndexing

LSI Stands For:LSI Stands For:

What Makes a Great What Makes a Great Backlink?Backlink?

Backlink FactorsBacklink Factors

• Age of WebsiteAge of Website

• Age of WebsiteAge of Website• Pagerank of WebsitePagerank of Website

• Age of WebsiteAge of Website• Pagerank of WebsitePagerank of Website• Number of Outbound Links on Number of Outbound Links on

WebsiteWebsite

WebsiteWebsite• Relevance of ContentRelevance of Content

WebsiteWebsite• Relevance of ContentRelevance of Content• Uniqueness of ContentUniqueness of Content

WebsiteWebsite• Relevance of ContentRelevance of Content• Uniqueness of ContentUniqueness of Content• ““Authority” Ranking of WebsiteAuthority” Ranking of Website

Article MarketingArticle Marketing

• EzineArticlesEzineArticles

• EzineArticlesEzineArticles• GoArticlesGoArticles

• EzineArticlesEzineArticles• GoArticlesGoArticles• SearchWarpSearchWarp

Free DirectoriesFree Directories

• DMOZDMOZ

• DMOZDMOZ• JoeAntJoeAnt

• DMOZDMOZ• JoeAntJoeAnt• WebWorldIndexWebWorldIndex

• DMOZDMOZ• JoeAntJoeAnt• WebWorldIndexWebWorldIndex• Lots MoreLots More

Paid DirectoriesPaid Directories

• Yahoo DirectoryYahoo Directory

• Yahoo DirectoryYahoo Directory• Best of the WebBest of the Web

• Yahoo DirectoryYahoo Directory• Best of the WebBest of the Web• Business.comBusiness.com

• Yahoo DirectoryYahoo Directory• Best of the WebBest of the Web• Business.comBusiness.com• IncrawlerIncrawler

• Yahoo DirectoryYahoo Directory• Best of the WebBest of the Web• Business.comBusiness.com• IncrawlerIncrawler• Many More!Many More!

Relevant BlogsRelevant Blogs

Press ReleasesPress Releases

Creating Your Own Creating Your Own BlogsBlogs

Popular Blog PlatformsPopular Blog Platforms

• WordPressWordPress

• WordPressWordPress• BloggerBlogger

• WordPressWordPress• BloggerBlogger• LiveJournalLiveJournal

The Power of a The Power of a Squidoo LensSquidoo Lens

The Power of a The Power of a Hubpages HubHubpages Hub

Fun With Fun With WikispacesWikispaces

Gaining Credibility Gaining Credibility From ForumsFrom Forums

Don’t Overdo It!Don’t Overdo It!

Monetization Monetization OptimizationOptimization

• Find out what your visitors Find out what your visitors wantwant

• Find out what your visitors Find out what your visitors wantwant• Test, test, and test!Test, test, and test!

• Find out what your visitors Find out what your visitors wantwant• Test, test, and test!Test, test, and test!• Make sure you offer quality Make sure you offer quality productsproducts

• Find out what your visitors Find out what your visitors wantwant• Test, test, and test!Test, test, and test!• Make sure you offer quality Make sure you offer quality productsproducts• Build a list when possibleBuild a list when possible

• Find out what your visitors Find out what your visitors wantwant• Test, test, and test!Test, test, and test!• Make sure you offer quality Make sure you offer quality productsproducts• Build a list when possibleBuild a list when possible• Develop a relationship and Develop a relationship and establish credibilityestablish credibility

Building a ListBuilding a List

ConclusionConclusion

seo education 101

seo education

best extension

best way possible

content of yourmake

best wayyour site

free traffic

quality ofnumber

domain namethe domain

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