seo in a universally personalized serp world pubcon nola 2013

SEO in a UniversallyPersonalized SERP World

Presented by:

David WallaceCEO/Founder - SearchRank

@DavidWallace

Personalized Search = My Search

@DavidWallace

Personalized Search = My Search

@DavidWallace

On-Page SEO Still FoundationalBasic On-Page SEO Best Practices

Even though SEO is now multi-faceted and can include a myriad of elements, on page SEO is the foundation.

- Keyword Research- Title Tag- Meta Data- Headers- Image Alt Attributes- Anchor Text in Links- Canonical- HTML- Etc.

@DavidWallace

@DavidWallace

Image source: http://harleyandmakara.com

Content MarketingA strategic content marketing strategy will help cover all aspects of today’s personalized universal search (i.e., web pages, images, video, social, etc.)

• Blog Posts / Articles still work but need images

• How To’s / Tutorials

• White Papers

• Video

• Infographics

• Interactive Infographics / Video Infographics

@DavidWallace

Content Marketing + Social PushGood content is invisible unless accompanied with social media marketing

Post Level Tips:

• Make sure social media voting buttons are present

• Incorporate thumbnail to show up on Facebook and Google + posts

• For infographics, include “embed this” code

http://infographicjournal.com/embed-code-generator/

@DavidWallace

Content Marketing + Social PushGood content is invisible unless accompanied with social media marketing

Social Media Outreach:

• Establish strong presences on Facebook, Google +, Twitter & Pinterest

• Contests, promos, giveaways and the like to build your following

• Push content via these social media accounts

• Use unique descriptions for each site

@DavidWallace

InfographicsInfographics Archives/Directories

• Infographic Journal – http://infographicjournal.com/

• Cool Infographics - http://www.coolinfographics.com/

• InfographicsArchive - http://www.infographicsarchive.com/

• Infographic Site Dot Com - http://infographicsite.com/

• Submit Infographics - http://submitinfographics.com/

• The Infographics Showcase - http://www.infographicsshowcase.com/ ($100)

Additional Sites – http://www.infographicgalleries.com/

@DavidWallace

Which Social Media Sites?These are the essential social sites where your content should be distributed.

• Facebook - Utilize “Promote This Post”

• Twitter - Consider morning, afternoon and evening tweets for same content

• Google + - Because it’s Google dammit!

• Pinterest - If good images are present

• YouTube - For video content

• Others - StumbleUpon (Paid Discovery), Tumblr, LinkedIn, Slideshare

Besides these, seek out social media sites that fit your content and audience.

@DavidWallace

Video: Cool Knife Tricks

@DavidWallace

Infographic: Knife Throwing Records

@DavidWallace

Infographic: Barcode Scanners

@DavidWallace

16 Facebook Likes69 Google +s136 Tweets

1,484 Stumbles

Infographic: QR Codes

@DavidWallace

156 Facebook Likes41 Google +s185 Tweets

1,352 Stumbles

Infographic: How Animals See

@DavidWallace

Published April 2012 (1 year ago)Still # 1 visited piece of content on Infographic Journal

65 inbound links to date

Infographic: B.A.C.

@DavidWallace

Page Speed• Minimize HTTP requests• CSS design (avoid nested tables)• Externally locate CSS and JavaScript• Place style sheets towards top of html• Place scripts towards bottom of html• Reduce DNS lookups• Make AJAX cacheable• Don’t scale images in html• Make favicon.ico small and cacheable• For Wordpress sites - make sure theme & plug-ins are not slowing

down site. Use P3 – Plugin Performance Profiler

@DavidWallace

Key Takeaways• Traditional On-Page SEO foundational to success

• Use Content Marketing Strategy to cover all aspects of personalized universal search (i.e., web pages, images, video, social, etc.)

• Good content that nobody sees is not good content at all. Make sure you have an effective social media marketing strategy in place for your content.

• If a user thinks your web site is slow, so will a search engine. Optimize for page speed.

@DavidWallace

Thank You!

David Wallace

searchrank.com

infographicjournal.com

@DavidWallace

@DavidWallace

SearchRank

SearchRank

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