seo is dead - or is it? content marketing & seo demystified - internet retailing expo 2014
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© Search Laboratory Ltd 2014. All rights reserved.
Leeds T: +44 113 212 1211
London T: +44 207 147 9980
SEO & Content Marketing for Retail DemystifiedPresented by: Freia Muehlenbein, Head of Content & Online PR at Search Laboratory Ltd
Some of our Retail Clients
Holistic Approach
Technical SEO (on page SEO)
Content & Online PR (off page SEO)
Great user experience
Great visibility
The Online Ecosystem
Journalists
Magazines
Lifestyle BloggersSocial
Celebs
Tech Bloggers
Trends/news
Best Practice
Search EngineAlgorithm Updates
Influencers
New Sites
News SitesPRs
USER
Protecting The Online Ecosystem
Protecting The Online Ecosystem
Protecting The Ecosystem
DO IT FOR THE USER
Understanding Needs
Understanding Needs
Understanding Needs
Understanding Needs
Understanding Needs
Content Marketing can help these people
Effects of Content & Online PR
Securing your rightful place in the Ecosystem
Exploiting your strengths
Knowing your limits
Not upsetting the ecosystem
How to Create Great Content
What is Great Content?
Entertainment
Information Emotion
KITTENS Entertainment Information
Public Awareness Days
The Results
Exposure to 60,000 people
Coverage in national news
High quality links
Improved rankings for key terms
DA increased from 45 to 47
Spike in traffic
More than 40% more chat requests
Media Opportunities
Internal Opportunities
The Results
Positive brand exposure
Links from local news sites
Positive impact on SEO
Data
The Results
Coverage online and print
Spike in traffic/referrals after launch
High quality links
Long term effect on SEO
Can be repeated
Events
The ResultsRelationships with key fashion bloggers
11 relevant links
Social interaction
Brand/product exposure
Random?
Summary
Know the news and trends
Know people’s needs
Know opportunities in your business
Maximise what’s already there
Get creative – step away from ‘the obvious connection’
Always get your website right – User experience
Follow up
Freia.Muehlenbein@searchlaboratory.com
Email:
Tel:
Web: www.searchlaboratory.com
Twitter: @searchlabs
Contact details
Freia Muehlenbein
Freia.muehlenbein@searchlaboratory.com
0113 2121211
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