seo & why it kicks ass
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SEO & Why it Kicks Ass
Friday, 26 December 2010 at Manchester Metropolitan University
QuickTime™ and a decompressor
are needed to see this picture.
Hey, I’m Mark
Search Marketing Consultant for PushON
Specialise in paid and organic search
Worked on a number of award winning marketing campaigns
Digital enthusiast!
Twitter: djmayne2001 Linkedin: Mark Mayne Website: PushON
What We Will Cover
The Search Landscape
How Search Engines Work
How to Optimise Your Website
Promoting Your Website
Why Become an SEO
The Search Landscape
The Rise of Search
Global Search Share
How it Looks in the UK
Data from Hitwise
How is Search Changing
Real Time Search
Personalised Search
Google tracks your browsing history
Serves results based on previous search history and preferences
An aspect of search that Google is actively pushing
Local Search
Mobile Search
Rapidly growing sector that allows users to have a wealth of information right at their finger tips.
How Search Engines Work
Search Engine Spiders
A search engine spider is an automated program that reads web pages and follows links to other pages within the site.
Building an Index
Once a spider has crawled a page it records various bits of data about it.
Delivering Relevant Results
How to Optimise A Website
SEO Process
Optimise Your Code
What to look for
Hidden text
Inline Styling & JavaScript
Menu implementation
Coding techniques used - Frames, Flash
Presence of Sitemaps
SEO friendly URLs
Custom 404 Pages
Header Tags
Meta Data
Optimise Your Content
Content Strategies
Optimize Existing Content: Develop New Content:
Optimise Your Connections
Partners & Link Building
Correlation between rankings and link acquisition
- Build a natural link profiles
- Quality of links over Quantity of links
- Find ways to get links that your competitors can’t
- Use existing business partnerships and relationships
- Develop link worthy content
Optimise for Conversion
Improve Conversions
- Review the ways in which users can make bookings, purchases or sign up for a newsletter.
- Long signup forms, long checkout process, broken links and lack of trust.
- Continual improvement to conversion rate
- Split testing, don’t make assumptions
Source: stayonsearch
Promoting Your Website
Social Media
Link Building
- Directories
- Guest Posts
- Article Marketing
- Online PR
- Business Partners
- Link bait
Source: seogo
Paid Advertising
Why Become an SEO
The Women?????
Maybe Not….. But Why Become One
Great community here in Manchester - Regular events, football & more
It’s a relatively New industry
Never the Same, changes almost daily
Competitive Nature
Informal approach
Get paid to surf the internet!
SEO’s hold a certain amount of POWER! (BD Recruitment example)
BD Recruitment
Take Away Points!
Twitter for Job Search in Digital Sector Setup your own Blog Come along to industry events Setup numerous sites and test different
theory’s Things never stay the same!
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