seriously searching social

Mary Ellen Bates

BatesInfo.com

Sept 29, 2014

Seriously Searching Social

Social networks are….

A waste of time

An invasion of privacy

Not allowed by my employer

Self-promotion machines

For my friends, not the public

Just not my thing3@mebs

Strategic social media profiles

Your name, photo, brief bio/profile

Assume your boss is reading updates

Assume your competitors are reading

Share! Build your network!

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The network effect

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Don’t worry...

just be smart!

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Facebook

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Who can see my stuff?

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LinkedIn

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Twitter

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Google Plus

Create “circles” of friends, family,acquaintances, people you follow

Post to specific circles

plus.google.com/settings

Scroll down to “Profile”

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Stealth research DOs & DON’Ts

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DOs

Set privacy settings to “STUN”

Manage clients’ expectations

Anonymize any requests for help

Remember, this ain’t Dialog

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DON’Ts

DON’T assume the 80:20 rule

DON’T leave footprints

DON’T name names when asking forhelp

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Social search strategies

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Social search strategies

Use nicknames for people-searching

Search groups as well as individuals

Use Advanced Search(LinkedIn, Twitter)

Make a case for premium accounts

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What are you researching?

People

Opinions

Breaking news

Leads to other info

Images (ello.co)

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Searching for individuals

LinkedInBest chance of professional background

Facebook“People named xxx who live in xxx”

Twitter, Google PlusUse “phrase search”

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Getting opinions

LinkedInUse Advanced Search for prior employees

Twitter#hashtags

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Following breaking news

Open NewsroomStoryful/Google+ projectJournalists fact-check videos, news itemsowl.li/A0gDt

Twitter#keyword NEAR:location WITHIN:nmi

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#ebola NEAR:atlantaWITHIN:20mi

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Finding the next source

Look for tweets with linksTopsy, IceRocket have “Links” filtersTwitter search: keywords filter:links

Look for LinkedIn Groups

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Facebook hack

books liked by people who like{“name of famous person”}

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Books liked by people

who like danah boyd

Want more?

See “CSI Social Media: The Rise ofInformation Forensics”

The Information Advisor’s Guide toInternet Research, Sept. 2014

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Final thoughts...

Be collegial

Be curious (Ello, anyone?)

Be cautious

Be creative

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Reluctant-entrepreneur.com

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You can reach me at

mbates@BatesInfo.com

+1 303 772 7095BatesInfo.com, Reluctant-Entrepreneur.com

Twitter: @mebs

LinkedIn: maryellenbates

Facebook: maryellenbates

Google +: +maryellenbates32@mebs