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Private & Confidential, Growth & Emerging Markets, LLC 2012
GLOBAL ENTERPRISES - LOCAL BUSINESSES - CONSUMERS
Serve the Underserved
Empower consumers with communications and drive sustainable economic development with medium and small businesses
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06 - 20 - 2012
Wednesday, June 20, 2012
Private & Confidential, Growth & Emerging Markets, LLC 2012
A multi-device, loyalty and marketing platform for Coca-Cola that work with small businesses
Introduction: What is Soli?
Global brands drive sales via loyalty networks of small businesses and consumers
Brands offer relevant inducements to enroll and content for ongoing engagement
Small businesses receive a free, multi-brand loyalty program with sponsored offers
Consumers redeem offers for discounts, free airtime, content or social services
Operators drive incremental revenues with existing network infrastructure
Soli operates in over 140 markets, has one patent approved and two pending
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Wednesday, June 20, 2012
Private & Confidential, Growth & Emerging Markets, LLC 2012
Emerging markets and small businesses represent the largest opportunity for incremental retail growth
Market Opportunity
“ITU is committed to connecting all the world’s people”
Many of the world’s people cannot afford to communicate freely
Soli leverages ITCs to enable development via communications and commerce
Soli works with world leading brands to enable sustainable economic development in emerging markets via medium and small businesses
Soli’s model subsidizes consumer cost of communications, social services and provides digital literacy through training
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Wednesday, June 20, 2012
Private & Confidential, Growth & Emerging Markets, LLC 2012
Emerging markets represent the largest incremental retail growth opportunityGlobal Retail Market
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Emerging Markets$2.5T USD
Wednesday, June 20, 2012
Private & Confidential, Growth & Emerging Markets, LLC 2012
Most consumers in emerging markets do not have Internet accessConsumer Communications
A global solution must support Non-Internet and Internet users
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Wednesday, June 20, 2012
Private & Confidential, Growth & Emerging Markets, LLC 2012
Medium and small businesses dominate market share in emerging marketsGlobal Grocery Market
Medium and small businesses also represent a major share of advanced markets
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98%
90% 88%
78%70%
59%52% 52%
32%29%
19%16%
Penetration of Traditional Trade
Percent grocery sales via modern trade, 2010
100%
80
60
40
20
0India Vietnam Indonesia Philippines China Turkey Brazil Russia US UK Germany France
Sources: Euromonitor; IMF and National Statistics O!ce; UN; Bain experts
Nascent/taking-o! Consolidating Mature
Significant share of organizedtrade; greater corporatization,
mainly by general merchandisers
Dominant share of organized trade;very high specialization by channel,
category and format
Primarily fragmented retail: individually ownedsingle-store entities with low channel specialization
Percentage of grocery sales via traditional trade 2010
Wednesday, June 20, 2012
Private & Confidential, Growth & Emerging Markets, LLC 2012
Small and medium points of sales are a major opportunity for ITU developmentMedium and Small Business Channels
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Grocery Stores Market Stalls
RestaurantsGeneral Stores
Wednesday, June 20, 2012
Private & Confidential, Growth & Emerging Markets, LLC 2012
WHAT IS SOLI? AND CASE STUDIES
Soli Opportunity
Wednesday, June 20, 2012
Brands can promote non-competitive adjacent marketing partners to add value
Private & Confidential, Growth & Emerging Markets, LLC 2012
Soli has established partnerships with some world leading brands and agenciesMarket Demand
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Wednesday, June 20, 2012
Private & Confidential, Growth & Emerging Markets, LLC 2012
Local markets have implemented Soli as a global standardGlobal Market Demand
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Brands include: Coke and Hershey’s with L’Oreal, ExxonMobil and InBev in process
Live (including Olympics)
Active Demand
Micro-Loyalty Demand
Wednesday, June 20, 2012
Private & Confidential, Growth & Emerging Markets, LLC 2012 11
Business to Business to Consumer Loyalty
1. Activation: Shopkeepers register their store, receive their user name and display in-store notices to inform consumers
2. Engagement: Consumers register with the shop and shopkeeper selects which offers they promote to registered shoppers
3. Transaction: Shoppers choose their offers upon check-in and validate purchases at check-out
Registration Pilot Results (3 Months): Shopkeepers: 85% of shopkeepers registerShoppers: Avg. 50 registered shoppers per shop
Soli enables consumers earn Coke sponsored rewards from neighborhood shopsCase Study: Coca-Cola Mexico
Wednesday, June 20, 2012
Private & Confidential, Growth & Emerging Markets, LLC 2012 12
Awareness is generated with traditional collateralCase Study: Coca-Cola Mexico
Shopper Engagement Retailer Engagement Deliverables✓ Promotion Plan
✓ Shop onboarding plan
✓ Call to action and triggers
✓ Website
✓ Sales force manual incl. annual promo plan
Deliverables✓ Hangers
✓ Flyers and posters
✓ Fridge stickers
✓ Shopper website
Wednesday, June 20, 2012
!"#$%&'() &) *+,-.) /#) 0,,-.) 1$/$&2$/.&3) !#/4"$5) 6/#) 7/"#) $%&8$() 5/)9:8) ;) /6) <)-/5/#/.&)6.:!/"5=)!%/8()!&$>&?(')(@(#7)4&7A)6:84)7/"#)"8:B"()$/4()/8)5%()C&$>)/6)
.&C(.')&84)'-')5/);DE);DE)/#)(85(#)/8.:8()F)$/>("8.(&'%(4A$/-A&"
&8)&84#/:4)!%/8(
(@(#7)4&7G
Simply visit www.cokeunleashed.com.au and enter the unique code online, or submit the unique code via SMS to 195195* (Max. SMS cost 25c per msg. Help desk: 1800 006 552). *You must register for the ‘Coke Unleashed’ program to enter this ‘Coke Unleashed’ instant win competition. If you haven’t registered & you send a unique code by SMS, you have 72 hrs to register at the website, otherwise the unique code will be invalidated & you will not be entered into competition. SMS entrants require a mobile with premium SMS access. U18s need parent/guardian consent, or if entering by SMS the bill payer’s. Conditions for the program & competition apply: see the website. Open to eligible Aust. residents 13+. Competition starts: 1/11/10. Ends: 24hrs 31/01/11. Sydney time applies. Limit 10 entries per week.
Pty Ltd (ABN 50 003 029 794) L9, 40 Mount St., Nth. Sydney 2060. (INSERT PERMIT NUMBERS)
‘Coca-Cola’, ‘Coke Zero’, ‘Diet Coke’, the Contour Bottle, the Dynamic Ribbon device, the Grip & Go bottle and ‘Coke Unleashed’ are trademarks of the Coca-Cola Company.
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/66(#)&@&:.&C.()/8)$/$&2$/.&J)$/>()K(#/)&84)4:(5)$/>(
Private & Confidential, Growth & Emerging Markets, LLC 2012 13
Soli enables consumers to earn rewards by integrating Coca-Cola’s website with SMSCase Study: Coca-Cola Australia
Business to Consumer Loyalty
1. Activation: Consumers sign up with Coca-Cola
2. Engagement: Consumers receive an offer from Coca-Cola and go to their local store to purchase
3. Transaction: Consumers purchase products and enter in-pack codes to earn rewards
Results (17 months): Unique Users: 522,922 to dateSales: 4,483,450 units to date
Wednesday, June 20, 2012
Private & Confidential, Growth & Emerging Markets, LLC 2012 14
Soli powers Coca-Cola branded product, sports or music content preferencesCase Study: Coca-Cola 2012 Olympics
Business to Consumer Engagement
1. Activation: Global consumers register with the Coca-Cola campaign via SMS, App or Home Page
2. Engagement: Consumers choose to receive offers, sports or music content
3. Transaction: Consumers receive content optimized according to their device
Campaign Markets: • Canada• United States• Mexico• Colombia• India• Russia• China• South Africa
Wednesday, June 20, 2012
Private & Confidential, Growth & Emerging Markets, LLC 2012
GLOBAL ENTERPRISES - LOCAL BUSINESSES - CONSUMERS
Our Platform
Wednesday, June 20, 2012
Private & Confidential, Growth & Emerging Markets, LLC 2012
Leverage existing media and distribution systems to activate networks of small business and consumers that emulate the scale of modern, mass retail
How Soli Works
Brands add a simple call to action to their media and merchandising collateral
Distributors register business owners to activate the small business network
Small businesses promote consumer loyalty via personalized in-store media
Loyalty adds value to small business’ trust and convenience advantages
Consumers accumulate value with ongoing engagement and transactions
Brands build proprietary audiences that are managed by existing agencies
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Wednesday, June 20, 2012
Private & Confidential, Growth & Emerging Markets, LLC 2012
Established and proven turn-key platformPlatform Overview
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Cloud Based User Interface
CampaignManagement
Loyalty PointsSystem
RewardsManagement
End UserPreferences
CarrierGateway
Server Management, Connection and Security
Brand Analytics
BrandCampaignCreation
BrandReportingAnalytics
Brand CRMBrand Loyalty
✓ 20+ campaigns executed globally
✓ Pre-integrated with Coca-Cola systems
✓ Passed Coca-Cola security scan
✓ Compliant with MMA Guidelines
✓ Compliant with Coca-Cola Marketing Requirements
✓ Global reporting for campaign results comparison
MobileOperators
Consumer
Local Business
SocialMedia
Apps
Websites
IM
Wednesday, June 20, 2012
Private & Confidential, Growth & Emerging Markets, LLC 2012
Unique loyalty ecosystem developed for easy integrationLoyalty Program Overview
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CampaignMessaging
CustomerOpt-in
List
AlertScheduling
Offer &RewardsSelection
OfferRedemption
BrandCampaignCreation
BrandOffers &Rewards
✓ Previous executions in the US and Mexico
✓ Average 50 unique registered shoppers per shop
✓ Real-time performance feedback
Offers &Rewards Mgmt
StorePreferences
OfferOpt-in
OfferRedemption
NetworkOperators
Consumer
Local Business
Wednesday, June 20, 2012
Private & Confidential, Growth & Emerging Markets, LLC 2012
GLOBAL ENTERPRISES - LOCAL BUSINESSES - CONSUMERS
User Experiences
Wednesday, June 20, 2012
Brands use simple web-based tools to manage content, offers and analytics
Private & Confidential, Growth & Emerging Markets, LLC 2012
Global brands underpin multi-modal campaigns with consumer loyaltyEnterprise Interfaces
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Global CampaignManagement Real-Time Analytics
MultimediaManagement
Wednesday, June 20, 2012
Business owners personalize sponsored offers and rewards for local relevance
Private & Confidential, Growth & Emerging Markets, LLC 2012
Businesses use SMS and web-based tools to register and manage their shopSmall Business Interfaces
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WebSmart phoneSMS
MyCoke Shop ID: 003 Reply: “ID” to change shop ID. “CLUB” for total users, “TOP” for top 5 loyal users, “OFFERS” for offers of the week, “REW” for rewards
From: 23421
Wednesday, June 20, 2012
Consumers easily manage branded content, offers, social referrals and rewards
Private & Confidential, Growth & Emerging Markets, LLC 2012
Multi-device compatibility optimizes brand experiences across marketsConsumer Interfaces
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Congratulations, you have joined MyCoke and linked to shop 003. Reply “MENU” to see content options, “BAL” to get points history, “PTS” for rewards or “OUT” to quit
From: 23421
WebSmart phoneSMS
Wednesday, June 20, 2012
Private & Confidential, Growth & Emerging Markets, LLC 2012
Consumers and local businesses accumulate value across brand campaignsSoli Global Rewards
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Brand Points Content Social ServicesAirtime
Mock-up of Soli Channel plug-in with Messenger and media player
Wednesday, June 20, 2012
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