session #1 - using the internet for social change

USING THE INTERNET FOR SOCIAL CHANGE

Using the Internet for Social Change Session #1 – 2/23/10 - slide #2

AGENDA FOR COURSE

Session #1 – purpose of this session: Survey Resources to Strengthen Your

Group’s Cause Free Software, Hardware, Experts

Basic Communications Tools

Showcase Tools and New Media to Help Your Organization’s Communications New Communications Tools

Using the Internet for Social Change Session #1 – 2/23/10 - slide #3

AGENDA FOR COURSE

Session #2 – purpose of this session: Showcase Successful (and Unsuccessful)

Social Media Efforts Fundraising, Events, and Campaigns

Affordable options for non-profits: Other Media – Photos, Videos, Audio, etc.

Web Content Management

Donor Management Systems

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DESKTOP SOFTWARE

Nonprofits need affordable desktop software Desktop computer with Windows XP/Vista

Browser: Mozilla Firefox with Ad Block Plus Internet security software – Clamwin, Bitdefender

Desktop software options: OpenOffice.org (free…always) Microsoft Office (cheap for 501(c)3 on techsoup.org)

Graphics software options: GIMP2, Inkscape, Scribus (free…and open source) Adobe Design CS4 (pricey)

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RESOURCES – FREE STUFF

Free Software Techsoup.org – Nonprofits with 501(c)3

status eligible for greatly reduced desktop software

SourceForge.net – open source

Free Hardware Village Computer Ministry offers FREE

computers. Call Stacy Fischer at 913-671-2334 or write stacy.fischer@villagepres.org

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RESOURCES – MORE STUFF

More Free Software – Food Pantry Operationshttp://webpages.charter.net/bobalston/nonprofit_food_pantry.htm

Email - BobAlston9@yahoo.com

Free Experts – KC IT (3000 members)http://www.linkedin.com/groups?home=&gid=56696&trk=anet_ug_hm

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EXPERTS

KC IT Professionals Philanthropy Group leverages the talent and

generosity of a group of IT professionals to benefit non-profits

Allows local non-profits to do more with less

3000+ Kansas City area IT professionals

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KC IT PROS -- PROCESS

Send Email – Send a brief e-mail introducing your organization and what you need to Mike Gelphman - mikegelphman@hotmail.com

Phone call – Give them 30 minutes of your time to discuss your situation.

Meeting – Share with them the best ways to meet your goals.

Review a detailed proposal for work.

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STORAGE

Nonprofits need to share key documents within your office and outside

What’s required? Secured wireless or wired office network

Technology options: Google Docs (free)

WD MyBook World Edition ($200; Windows & Mac)

Security, Privacy and Backup

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BASIC COMMUNICATION

Jumpstart your group’s communication!

Develop simple, consistent, clear methods of communicating with your members and supporters through “one-way” methods. Email Lists – Google Groups, Yahoo Groups

Web Events - Google Calendars

Web Sites

How much time and money is involved?

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BASIC - LISTS

Google Groups provide Listserv function

Others: Yahoo Groups, MSN Live

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CALENDARS

Google Calendars – Simple Tool to Create Events and Link to Web Site

Meetups – Create Community on a Topic with Focus on In-Person Meetings

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RESOURCES – EMAIL

“One Page Guide to Google Groups E-mail,” http://bit.ly/bXjz4j

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EMAIL - THE NEXT LEVEL

5 Steps for a Successful Campaign Get an email newsletter service provider

Get your current mailing list into shape

Make it easy for people to subscribe

Create an editorial calendar

Write and design your email messages - always with your readers in mind.

- from Network for Good

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RESOURCES – EMAIL

Network for Good: “The Nonprofit Email Marketing Guide” http://www.fundraising123.org/

files/Nonprofit-Email-Marketing-Guide.pdf

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SOCIAL MEDIA

Interactive, Two-way Communication Enabling Groups to Engage Supporters.

Using Social Media is different for groups – Get Action, Build Community!

Clay Shirky, Here Comes Everybody – “Don’t be afraid to try and fail.”

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SOCIAL MEDIA

4 Ways Social Media Helps Non-Profits

Deepening Relationships and Engagement

Individuals & small groups are self-organizing around non-profit causes

Facilitating collaboration and crowd-sourcing

Social change behind the firewall

-- From Mashable, The Social Media Guide

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FACEBOOK

Facebook - Groups or Fan Pages Allows Organization to Gain Support

Allow an organization to communicate through messages or updates

Set it up as open or “invitation only”–Keep Focused on Supporters (not you)

Some people do not use email; prefer to stay on Facebook

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4 Elements of a Successful Fan Page Connect all spaces to your web site

Create a Resource Fan Page that focuses on a particular sector or issue

Create contests that allow for action or participation through an offer

Empower Pre-Existing Fan Pages

-- From Mashable, The Social Media Guide

HOW TO SUCCEED

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HAIC

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CAUSES / BIRTHDAYS

Facebook for Advocacy & Fundraising Causes and Birthdays

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TWITTER

Using Twitter for Non-Profit Groups: New social media site; micro-blogging

3 E’s of Twitter - Engage, Educate, Entertain

Find innovative ways to increase support for your organization – like Tweetsgiving

- from Old Media, New Tricks website

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HARVESTERS

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DONATIONS

Twitter – for fundraising Tweetsgiving.org – November 26, 2010

Twestival.com – March 25, 2010

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MYSPACE

MySpace for Groups: Allows Non-Profit groups to create a

space that includes a message board

Allows supporters to increase awareness about your organization

Can post media to MySpace Group – photos, videos to site

Use Apps for fundraising

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MYSPACE

5 Best Practices for Non-Profits Place Change.org Fundraising Widget

Link to your Organization’s Website

Thank Your Donors with Comments

Ask your MySpace friends to create a fundraising page to benefit your group

Put your donors in your top friends

- from DIOSA

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BLOGS

Blogs for Groups: Allows Group Members and

Supporters to Submit Blog Articles

Provides readers a way to submit comments on Blog Posts

Another way to build relationships with supporters by displaying personality and group demeanor

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BLOGS

5 Reasons Why Blogging is Important Allows nonprofit to have a stream of fresh,

new content to Tweet, Facebook

Improve your search engine results

Build community around your mission

Grow your fans and followers on social networking sites

-- from Nonprofit Organizations (DIOSA)

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FUNDRAISING

Change.org provides an organization an outlet to advocate for an issue Site bloggers write about an issue or

problem and readers can “Take Action”

Allows groups to publicize their group and develop followers

Allows groups to raise funds

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CHANGE.ORG

Getting Started on Change.org Brand your organization's profile on

Change.org

Donate Button - Website, Facebook, etc.

Send "Thank You" to all your donors and fundraisers on Change.org

Ask your supporters to create a fundraising page for your organization

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CHANGE.ORG

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RESOURCES – SOCIAL MEDIA

Facebook Best Practices for Nonprofit Organizations – see DIOSA

The 3 E’s of Twitter http://www.oldmedianewtricks.com/the-3-e-of-twitter/

“75 MySpace Best Practices for Nonprofit Organizations” – see DIOSA

“Top Ten Change.org Best Practices for Nonprofit Admins” - see change.org

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QUESTIONS?

Matt Quinn Twitter: twitter.com/jmq0004

Facebook: facebook.com/jmq0004

Blog: http://foundationjournal.blogspot.com