session 11 infographic 101
Post on 12-Apr-2017
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Infographic
What is an Infographic?
An infographic - or
information graphic - is a
graphic visual representations
of information, data or
knowledge intended to
present complex information
quickly and clearly.
Infographic formatpicture format
Infographic Format
VIDEO format
13 Reasons Why Our Brains Craves Infographics?
13 Reasons Why Our Brains Craves Infographics?
13 Reasons Why Our Brains Craves Infographics?
13 Reasons Why Our Brains Craves Infographics?
13 Reasons Why Our Brains Craves Infographics?
13 Reasons Why Our Brains Craves Infographics?
13 Reasons Why Our Brains Craves Infographics?
13 Reasons Why Our Brains Craves Infographics?
13 Reasons Why Our Brains Craves Infographics?
13 Reasons Why Our Brains Craves Infographics?
13 Reasons Why Our Brains Craves Infographics?
13 Reasons Why Our Brains Craves Infographics?
13 Reasons Why Our Brains Craves Infographics?
Particularly, Infographics are great for...
viral marketing
Particularly, Infographics are great for...
thought leadership
Particularly, Infographics are great for...
public relations
General Dos & Don’ts
Do a proper research
Do focus on substance first
Do think with the general audience’s mind
Do present about the general industry / field that are relevant to general audience
Be clear & coherent
Think visually
Be prepared for it to go viral
Don’t just put meaningless numbers & graphs
Don’t just write about your brand / company
Don’t mash up too many colors & font types
Don’t overload the audience
Don’t forget to cite
Data-to-Ink Ratio
Infographics vs. Visual Asset
The very best [infographics] engender and facilitate an insight by visual means — allow us to grasp some relationship quickly and easily that otherwise would take many pages and illustrations and tables to convey. Insight seems to happen most often when data sets are crossed in the design of the piece — when we can quickly see the effects on something over time, for example, or view how factors like income, race, geography, or diet might affect other data. When that happens, there’s an instant “Aha!”…
“-David Byrne
One would hope that we could educate ourselves to be able to spot the evil infographics that are being used to manipulate us, or that are being used to hide important patterns and information. Ideally, an educated consumer of infographics might develop some sort of infographic bullshit detector that would beep when told how the trickle-down economic effect justifies fracking, for example. It’s not easy, as one can be seduced relatively easily by colors, diagrams and funny writing.
“-David Byrne
To keep in mind...
Info first, graphic later
Your job is not to blow people’s mind. It is to enlighten them.
Think about infographic as storytelling
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