session for start-up businesses

Foundathon Session

29th October 2014

Today we are going to talk

about…..

• You & Your Business

• Design Thinking & Business Design

• A Ballpit & Starting Journeys

• The Performance Equation & Clarity

• Criticism & Feedback

• Elevator Pitch & Helping Each Other

Who Am I?

What Do I Do?

Who Are you?

What Is Your Business?

Design Thinking: The Concept

Business Design Methodology

• A different approach to creating a business

• You build the framework

• Like building a house – design, plan, build

• 5 Pillars – Culture, Structure, Model,

Finance, Strategies

• This is where logic meets engagement

• It’s your business, your way!

The Ballpit: LEAPing Together

Our Ballpit!

Groundrules:

• Honesty

• Respect

• Listen

• Have some fun with it!

What did you learn?

The Performance Equation

Let’s Focus on “C”

What is Clarity?

Freedom from indistinctness or ambiguity.

To be clear in your thinking.

Clarity for you?

• Purpose

• Vision

• Mission

• Legacy

• Why? What? How? What if?

Feedback & Criticism

Feedback & Criticism

Feedback & Criticism

Be open to points of learning

Question everything

Accept what makes sense to you

Implement what you accept

Heart, Hand, Mind

• Heart:

– What makes it emotionally engaging?

• Hand:

– What makes it tangible & practical?

• Mind:

– What makes it logical & sensible?

Heart, Hand, Mind

Elevator Pitch

• Time-proven exercise is product

development applies equally well in idea

development……

• As you think about your business idea,

there are some questions you need to ask

yourself……

Elevator Pitch

• Who is the target customer?

• What is their need?

• What is the product name?

• What is its market category?

• What is its key benefit?

• Who or what is the competition?

• What is the products unique differentiator?

Elevator Pitch Format

Networking 101

• How can you help each other?

• What do you bring to the table?

• Life, People, Business, Travel, Sport……

• What do you need?

• Be your own network, support each other

• Bring ideas, expertise, experience,

contacts and anything else you think might

be useful

Thank you!

www.brian-downes.com