session one – 1p central · freelance web developer since 1995 all wordpress since 2010 ithemes...

Session One – 1p Central Recurring Income – The Secret to Freelance Success

Session Two – 3p Central How to Package and Price your Services

Session Three – 5p Central How to Sell your Services to Clients

From Birmingham, Alabama Freelance Web Developer since 1995

All WordPress since 2010

iThemes Training Instructor since 2012

I am not an expert. I am still a learner.

My Qualification: I’ve been doing this long

enough to have made all the common mistakes already.

Hourly Based Work

Project Based Work

This is a typical progression for many freelancers.

Sequential Revenue

Recurring Revenue

Repeat Customers

Is one dollar as valuable as another?

The more predictable a dollar is, the more likely you get it each month,

the more valuable it becomes.

Less Risk = Less Stress

Sequential Revenue

Recurring Revenue

Repeat Customers

–  Based on repeat customers

–  Market value less than $20 million

–  Dying

–  Based on recurring income

–  Market value more than $7 billion

–  Growing

General Electric Jet Engines

–  High selling price –  Low purchase frequency –  Classic non-recurring

income –  GE adds the following:

o  Service Contracts o  Financing Service o  Spare Parts Service

General Electric Jet Engines

Leverage existing

customer relationships

to create a recurring

revenue stream.

Slow sales cycle – you only get a deposit Could be weeks before you’re paid again

Projects stalled on clients Clients can be slow to pay

Even if you made six figures last year, every January you

start at zero again.

–  Custom Designs –  Content Updates –  Monthly Retainers

–  Templates –  Plugins –  Content

Management

–  A Few Good Clients –  High $ Retainers –  On-Demand Updates –  Tedious Work –  Client loss is painful

–  Clients update content –  Maintenance contracts –  Automated –  More clients =

less pain to lose one

Inconsistent Income

Time Management

Finding New Clients

More consistent income

More predictable work. Spend time working not selling.

Maintain relationships for additional work and referrals

Sequential Revenue

Recurring Revenue

Repeat Customers

Projects  

Service  

Projects  

Service  

Projects  

Service  

The Ultimate Goal: Cover your critical expenses with services

WordPress is the perfect platform for building recurring revenue

WordPress is Open Source.

The Open Source business model is based on services.

iThemes is the perfect partner as you build your services

The Right Tools

iThemes is the perfect partner as you build your services

The Right Attitude

Make People’s Lives Awesome

Q & A

Are you self-employed or do you own a business?

What is your exit strategy?

Session One – 1p Central Recurring Income – The Secret to Freelance Success

Session Two – 3p Central How to Package and Price your Services

Session Three – 5p Central How to Sell your Services to Clients