session2 web2.0 in action

Web 2.0 CPD

Tools and Examples

Alan Stevenson

Thursday, 28th May, 2009

There are literally hundreds of Web 2.0 tools and examples

You are all aware of at least one great tool or site

Consider your most recent encounter with Web 2.0…

– How did you hear about it?

– (If appropriate) When did you last use it?

– Who did you tell about it?

We have been collecting examples and tools in Web 2.0 for

the last few years

What Site Would You Most Associate With Web 2.0?

There are other review and recommendation sites, including:

Travel and tourism – www.tripadvisor.com and many others

Consumer electronics - www.kelkoo.co.uk

Money – www.moneysupermarket.com

Universities - www.studentsreview.com

General – www.reviewcentre.com

With Web 2.0 You Can Question, Respond and Share …

How Are You?How Are They?Where Are You?

What Are You Doing?What Difference Are You Making?

How Does It Work?Why Does It Work?

What Does It Look Like?What Does It Feel Like?

…

Companies are getting in on the act …

Corporate Bloggers

Web 2.0 values your response RIGHT NOW!

Where On The Web? …

Are Our CustomersIs Our Tribe

Research suggests increasingly they are on Social Networks:-

“Two-thirds of the world’s Internetpopulation visit a social network or

blogging site and the sector nowaccounts for almost 10% of all internet

time.”

Source: Global Faces and Networked Places, Neilson Research, March 2009

There is more to Social Life than facebook

I’m not time wasting…I’m Professional Networking!

A Picture Paints a Thousand Words…

How Many Words Is a Video Worth?

The 18-29 age group was the only one to increase voter turnout in the 2008 US Elections

How do you engage 18-29 year old voters?

YouTube is a new way to communicate

Great Communities will gather around Great Images…

How Do I Look for MY Customers?…

Or Tribe

(Find and Be Found)

Getting started

Google Alerts in Email

Getting started

Site with RSS feed

Getting started

Google Mobile Phone

What Is A Web Presence In A Web 2.0 World?

Web 2.0 Questions the Traditional View of a Website

It’s also about building your wider presence

Safety Harness Company

• About Us: I am a manufacturer of safety harnesses for

industrial use. My belay system is an innovative design It

ensures that users (injured or not) are returned to ground

safely.

• My target customers: Health & Safety Equipment

Resellers; Health & Safety Consultants; Health & Safety

Representatives

• My target industries: Utilities, Construction; Other

industries that require height work

Safety Harness Company

Safety Harness Company

Web 2.0 provides a new perspective on …

As you can seeWeb 2.0 isn’t just about marketing

…

We’ve created a wiki that proves this pointhttp://web2scape.wikispaces.com

Thank You