sessione 5 - business modelling

Speaker Salvatore Modeo

salvatore.modeo@gmail.com

Ldb - Startup Business Model

CANVAS 11-12 October 2013

Agenda 11 October 2013

Part I – Definition

Part II – The 9 blocks

Exercise 1 – Write your Elevator Pitch

Exercise 2 – Build a Business Model

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Agenda 12 October 2013

Part III – Some ex. of Business Model

Exercise 3– Build your BM

Exercise 4 - Discuss your BM

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PART I

Definition

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Business Model Definition

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“The Business Model describes how an organization creates, delivers, and captures value.”

Alexander Osterwalder

Business Model Canvas

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PART II

The 9 blocks

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Customer Segment

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The target audience for a business‘ products and services.

Customer Segment

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Value Proposition

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The products and services a business offers (Your Elevator Pitch)

Value Proposition

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Nokia - Value Proposition

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Exercise 1 – 15’ work + 30’ Q&A

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Sentence no. 1:

For (target customer/user) who (statement of the need or opportunity), the (product/service name) is a (product/service category) that (statement of benefit).

Sentence no. 2:

Unlike (primary competitive alternative), our product (statement of primary differentiation).

Write your Elevator Pitch – 15’

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Discuss your EP – 30’

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Customer Relationship

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The links a company establishes between itself and its different customer segments.

Customer Relationship

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Channels

The means by which a company delivers products and services to customers.

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Channels

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Revenue Streams

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The way a company makes money through a variety of revenue flows.

Revenue Stream

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Key Activities

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Key activities are the activities you need to perform in order to bring your value

proposition to your customer segments.

Key Activities

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Key Resources

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Key resources are the assets required to offer and deliver your value proposition to

your customer segments.

Key Resources

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Key Partners

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Some activities are outsourced and some resources are acquired outside the enterprise.

Key Partners

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Cost Structure

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The monetary consequences of the means employed in the business model.

Cost Structure

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Exercise 2 – Build a Business Model

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Build a Business Model of …

The Qube è un’associazione formata da giovani che hanno intrapreso un cammino imprenditoriale in una startup o una spin-off. L’associazione trae la sua origine dalla volontà dei soci fondatori di sostenere i processi di valorizzazione della ricerca scientifica e tecnologica come strumento di crescita e competitività facendo riferimento in particolare alle nuove imprese innovative. L’associazione persegue finalità di aggregazione sociale tra persone, aziende, enti e organizzazioni che condividono la ricerca scientifica, lo sviluppo di soluzioni innovative e l’accelerazione dello sviluppo di imprese attraverso una serie di servizi.

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The Qube - Canvas

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PART III

Some Examples

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Start-up

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Exercise 3 – Build Your Canvas

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60 Minutes of work

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References

• A. Osterwalder - Business Model Generation

• J. Bowsma – BM Generation - FAME Workshop - Vujade Ltd.

• J. Bowsma – Collection of Business Model Canvases – Vujadè Ltd.

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• Qui vedrei bene….uno sfondo tutto grigio, il logo MRS centrale…e i contatti….

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www.theqube.eu

salvatore.modeo@gmail.com

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