sharing information on progress 2012
Post on 11-Feb-2022
1 Views
Preview:
TRANSCRIPT
PRME REPORT 2012 – EGADE Business School 1
Sharing Information on Progress 2012
EGADE Business School
Tecnológico de Monterrey
September 2013
Monterrey, Nuevo León, México
PRME REPORT 2012 – EGADE Business School 1
EGADE Business School, the graduate business school of the Tecnológico de
Monterrey, is recognized in Mexico and Latin America for developing entrepreneurial
leaders with a humanistic outlook and a global vision.
EGADE Business School has become the leading graduate business school in
Latin America. Present in two world-class cities, Mexico City and Monterrey, the school
has built a solid reputation based on its innovative educational model, its teaching and
research achievements and the global character of its academic programs.
Today EGADE Business School offers 11 Graduate Business Programs among
which are the Master in Business Administration (MBA) programs for experienced
executives and top managers; Master with Specializations and Doctoral Programs.
These programs are complemented by the options of dual-degrees and alternatives for
elective courses with more than 85 international universities and business schools, as
well as specialization certifications by highly recognized business associations and
international academies. Also, the academic curricula at EGADE Business School make
a strong emphasis on models for sustainable leadership and social responsibility, which
are fundamental approaches in the institution.
In addition, EGADE Business School is known for its Executive Education
Programs for decision makers, business consultants and owners of family businesses.
EGADE Business School was one of the first signatories’ universities to United
Nations Principles for Responsible Management Education. It is a pleasure to present
our Sharing on Information Progress Report 2012 and enforce our commitment to UN
PRME each year.
PRME REPORT 2012 – EGADE Business School 2
Principles for a Responsible Management Education Principle 1: Purpose
We will develop the capabilities of students to be future generators of sustainable
value for business and society at large and to work for an inclusive and sustainable
global economy.
We at EGADE Business School have incorporated in all the curricula.
Principle 2: Values
We will incorporate into our academic activities and curricula the values of global
social responsibility as portrayed in international initiatives such as the United Nations
Global Compact.
Principle 3: Method:
We will create educational frameworks, materials, processes and environments that
enable effective learning experiences for responsible leadership.
Principle 4: Research:
We will engage in conceptual and empirical research that advances our understanding
about the role, dynamics, and impact of corporations in the creation of sustainable
social, environmental and economic value.
Principle 5: Partnership:
We will interact with managers of business corporations to extend our knowledge of
their challenges in meeting social and environmental responsibilities and to explore
jointly effective approaches to meeting these challenges.
Principle 6: Dialogue:
We will facilitate and support dialogue and debate among educators, business,
government, consumers, media, civil society organizations and other interested groups
and stakeholders on critical issues related to global social responsibility and
sustainability.
PRME REPORT 2012 – EGADE Business School 3
Introduction EGADE Business School has been working on the development of students with
human value and an ethical perspective. UN PRME has been a guide to fulfill our
objectives, mission and vision.
In this report, we present our advances in the fulfillment of UN PRME through
research projects, academic activities, the development of new educational framework
and teaching materials, and our partnerships and dialogue with important actors such
as government, business sector and non-governmental organizations. Our objective is
to promote responsible management principles in management and spread the
knowledge on different society spheres.
We have been working altogether with governmental institutions such as the
Secretary of Social Development in Nuevo León (SEDESOL); small, medium and big
enterprises and non-governmental organizations (ONG’s).
In our last Communication in Progress Report, we introduced our Center for the
Integration of Economic and Social Value (CIVES), which has an important role on
transforming our university into one of the most standing institutions in Latin America
regarding to CSR (Corporate Social Responsibility) issues and sustainability issues.
This Center is on charge of the development and transference of knowledge for
the creation of economic and social value through research, education and social
programs. It was created in 2009 with the sponsorship of FEMSA and the support of
the Social Enterprise Knowledge Network (SEKN). CIVES always promote the linkage
between the academia, business sector, government and non-governmental
organizations through the development of joint projects.
The Humanistic and Management in Organizations Research Chair is another
important actor at EGADE Business School which main objective is to study,
understand and provide management mechanisms or models in order to improve the
social, economic and environmental conditions of the communities and countries
where businesses are embedded.
PRME REPORT 2012 – EGADE Business School 4
EGADE Business School, the Center for the Integration of Economic and Social
Value (CIVES) and the Humanistic and Management in Organizations Research Chair
have been working altogether to develop and improve the responsible management
principles and its practice through a wide variety of activities, programs and initiatives.
We will discuss this in detail through the present report.
PRME REPORT 2012 – EGADE Business School 5
Regarding Principle 1 and 2:
EGADE Business School still counts with the participation of an Ethics
Committee made up of five academia members who make decisions regarding to the
content of ethical, corporate social responsibility and environmental courses. Also, this
Committee is on charge of training other academia members concerning this matter,
and planning conferences and events, among other responsibilities.
The course Business Policy, Ethics, Corporate Social Responsibility and
Sustainability continues to be part of all our postgraduate programs (master degrees
and PhD degrees). The overall objective of this course is to integrate an ethical and
social responsible reasoning in executive’s decision making. The methodology of this
course is to act as a learning community, in which each class member has to actively
participate and provide their opinions and knowledge to the group. Main activities at
this course are solving case studies and ethical dilemmas, plus active participation at
group discussions. The main subjects of this course are corporate social responsibility,
individual and organizational ethics, corporate social responsibility applied to all
business functional areas, sustainable behavior in organizations and new trends in the
study of CSR.
At the end of this course, all students are expected to be able to identify and
solve ethical dilemmas through an ethical and social reasoning. Also, all the students
are asked to fill a Learning Objectives Assessment Rubric, which objective is to
generate a self-evaluation of the student regarding to his comprehension of the course
contents and its implementation into the professional practice. This assessment rubric
consists in three main areas: 1) ability to identify all of the interested stakeholders in a
decision making process, 2) ability to analyze and make decisions for ethical problems
in business work and 3) ability to recognize social responsibility issues and the social
impact of business decisions. This Learning Objectives Assessment Rubric has been
implemented since 2009; nowadays is taking course an investigation about the results
and advances achieved in the last 4 years.
PRME REPORT 2012 – EGADE Business School 6
The course Business Policy, Ethics, Corporate Social Responsibility and
Sustainability is constantly being redesigned to be updated into the new world
challenges in human and responsible management issues.
At the same time, EGADE Business School is still implementing its Sustainable
Campus program, which includes activities as recycling, water saving mechanisms and
other environmentally friendly behaviors. The overall objective is to reinforce a
sustainable development perspective in all our students, academia members and staff.
PRME REPORT 2012 – EGADE Business School 7
Regarding Principle 3 and 4:
Regarding principle 3 about the method and educational materials to support
the responsible management education, an important achievement was the
publication of a book about corporate social responsibility in 2012.
This book was elaborated by academia members from EGADE Business School
in collaboration with other Latin American authors and it was published by Pearson
Mexico in 2012. The book “Responsabilidad Social Empresarial” has been used as
textbook for the course Business Policy, Ethics, Corporate Social Responsibility and
Sustainability at EGADE Business School and also at other Latin American universities.
Good results had been achieved since the implementation of this book because it
integrates real business cases from countries such as Mexico, Colombia and Brazil; this
case method allows students to apply theoretical concepts into real case studies in
their daily life as business executives and facilitate their effective learning in
responsible management.
Among other activities regarding principle 3, EGADE Business School, members
of CIVES, the network SEKN and members of the Humanistic and Management in
Organizations Research Chair have been producing educational material as case
studies.
One of these cases is called “IPODERAC: Finding the Path Towards
Sustainability” and is about the Rehabilitation Institute of Puebla Civil Association
(IPODERAC) and its efforts to achieve self-sustainability as a non-governmental
organization.
Another study case is called “Coca-Cola FEMSA’s Contribution to Peace” and
explores how Coca-Cola FEMSA – FEMSA is a Mexican company which acquired 100%
of the shares of the largest franchiser of Coca-Cola in Latin America – supported a
peaceful disarmament process of Colombian armed groups alongside the Colombian
Government. This disarmament process consists in offering these demobilized
combatants different alternatives for social reintegration. Coca-Cola FEMSA
collaborates with the Colombian Government in this process through different
PRME REPORT 2012 – EGADE Business School 8
initiatives in its sustainability strategy, and it not only includes former combatants, but
also actual soldiers, victims and general public affected by this situation.
Regarding principle 4 about conceptual and empirical research, a Mexican study
case included in the book “Responsabilidad Social Empresarial” was elaborated by
researchers from the Humanistic and Management in Organizations Research Chair.
This study case is about an ethical dilemma respecting convenience stores and the
insecurity situation at the northern city Monterrey, Nuevo León, Mexico.
On the other hand, during 2012, the Center CIVES and students from the PhD in
Management Sciences at EGADE Business School published an article about the
creation of integrated value in business. According to this paper, this integrated value
is constituted by the creation of economic and social value by organizations.
PRME REPORT 2012 – EGADE Business School 9
Regarding Principle 5 and 6:
Regarding our collaboration and dialogue, EGADE Business School has been
collaborating with actors such as the government, the business sector and the third
sector. EGADE Business School has been spreading constant knowledge about
sustainability, ethics and corporate social responsibility through different trainings,
courses, certifications, opinion articles, conferences and lectures.
BUSINESS SECTOR:
For the private sector, seminars and certifications about inclusive business and
sustainability strategic management were offered. Other events such as conferences
about social responsibility and trainings in transversal ethics were also given to
enterprises. Moreover, some companies were counseled in topics such as
organizational image perception and gender equity through diagnoses,
recommendations and strategies’ implementation.
EGADE Business School development during the years 2011 and 2012 a training
program that included a CSR course Gruma executives preferred customers
throughout the Mexican republic.
SPECIAL PROJECTS FOR BUSINESS SECTOR:
MOPSE PROJECT
During 2012, EGADE Business School contributed with the “MOPSE project” in
the Inspirational Guide for the Implementation of PRME. In this guide, the reader can
find a complete presentation of the actions and results derived from this project. For
further information, please visit: http://www.gseresearch.com/pages/prme.aspx.
In EGADE, we believe that the Principles of PRME regard not just with ethical
behavior, but also with better performance for the firms. In this sense, Humanistic and
Management in Organizations Research Chair has a model called “The five dimensional
model of sustainability for firms “(MOPSE as its Spanish acronym). MOPSE is based on
a well-developed theoretical framework about the concept of entrepreneurial
PRME REPORT 2012 – EGADE Business School 10
sustainability and it includes transversely the values proposed by PRME. MOPSE is a
model oriented to small and medium-sized enterprises (SMEs) in Mexico. This type of
enterprises faces great challenges in its first years of existence, as a matter of fact; the
lifespan of an SME in Mexico is three years. MOPSE is an integral model that allows
these enterprises to achieve sustainability.
Therefore MOPSE not only takes into account the triple bottom line (economic,
social and environmental), but also the inclusion of the different stakeholders of a
company through transparency and accountability of their daily actions. This model is
a five-dimensional analytical diagram that starts diagnosing the total management of
companies, moving on to competitiveness, analyzing firm relationships and its impacts;
and ending with the evaluation of its transparency and communication to different
stakeholders. Consequently this model will allow Mexican SMEs to focus on the
improvement of certain areas and achieve entrepreneurial sustainability.
On the other hand, the model also allows students to review transversely PRME
principles at different organization levels: Individual, group and organizational, and
think over the impacts that may be generated from these actions.
At this time the developer team of MOPSE is engaged in a multi-regional
research agreement with several universities in Mexico (UNAM, U.Veracruzana, U. de
Occidente, U de Chihuahua, U. Baja California and EGADE BS) and in Colombia, Perú as
well as in Trinidad and Tobago
For 2012 “MOPSE project” completed the data collection process and now it is
working on the elaboration of a book about the results and data analysis of this
research project.
PRME REPORT 2012 – EGADE Business School 11
PROJECT FOR THE PROMOTION OF RESPONSIBLE AND SUSTAINABLE BUSINESS
PRACTICES THROUGH BUSINESS EDUCATION/ TEACHING MODULE ON “THE LABOUR
DIMENSION OF CSR: FROM PRINCIPLES TO PRACTICE”
As part of the ILO Business School Network for the Promotion of Responsible
and Sustainable Business Practices through Business Education, this project consisted
in the design and elaboration of a course in collaboration with the International Labour
Organization, CReSV Buconni University (Italy), professor Stefano Pogutz; Lignan
(University) College, Sun Yat- Sen University (China) professor Xiaohui Wang; and EGADE
Business School (Mexico) professor Consuelo Garcia de la Torre.
This course is called “The labour dimension of corporate social responsibility:
From principles to practice” and is divided in the following four modules:
Module 1. Introduction to CSR. The social and labour perspectives
Module 2. Building partnerships at the workplace through social dialogue
Module 3. Eliminating forced and child labour at the Workplace
Module 4. Promoting equality and diversity at the workplace
The course is oriented and available to enterprises, entrepreneurs and general
public interested in these issues. The purpose of this course is to present a rich blend
of knowledge and experience over the labor issue in corporate social responsibility.
The project was completed in January 2012 and it will soon available for the
offer in the entire world and online too.
PRME REPORT 2012 – EGADE Business School 12
MOMENTUM PROJECT
Among some other special projects started this year, it is the project called
“Momentum Project”, which is an initiative created by BBVA and ESADE oriented to
promote the social entrepreneurship. Originally, this project started being
implemented in Spain, now there is a Mexican edition, which is led by the alliance of
BBVA Bancomer, EGADE Business School and New Ventures Mexico. The main
purposes of the project are the development of a program to increase the impact of
social enterprises and the creation of a supportive ecosystem for the social
entrepreneur. The first phase of this project at Mexico resulted in the call of social
enterprises around the country selecting 10 out of 100 social enterprises at the end of
the process. As a second phase, during 2013, these 10 companies will receive training,
an acceleration process of their businesses, and the opportunity to obtain financing
from BBVA Bancomer. For further information about “Momentum Project”:
http://momentum-project.org/.
IRENE SEE
During 2011, EGADE Business School established an alliance between CIVES and
the International Research Network on Social Economic Empowerment (IRENE SEE)
which main purposes are to: 1) create social empowerment through business solutions
to social problems, 2) give scholarships to doctorate students who focus in this topic
and 3) to study the long term viability, usefulness and effects of social and economic
empowerment in Africa and Latin America. We promote the research and diffusion of
knowledge in CSR issues and social business through this alliance.
As part of the activities and projects of IRENE SEE during 2012, CIVES and
EGADE Business School received the visit of the Coordinators of the Network Dr.
Stephan Jansen and Lisa Hanley.
PRME REPORT 2012 – EGADE Business School 13
NON-GOVERNMENTAL SECTOR:
During 2012, EGADE Business School has been also collaborating with the
Secretary of Social Development in Nuevo León (SEDESOL) to support the professional
development of Mexican non-governmental organizations registered at SEDESOL. This
process was organized through trainings, seminars, conferences and courses about
topics such as inclusive business, strategic management of sustainability, transversal
ethics and social responsibility to different ONG’s registered in this governmental
institution. These activities with NGO’s were performed by professors from EGADE and
other universities.
Jointly with master’s students, sustainability projects were elaborated in
different companies and non-governmental organizations. These projects handled
issues as creation of suppliers’ loyalty through a social intervention model,
environmental sustainability and market development strategies. Also, several study
cases have been elaborated since 2009 as a result of the course Business Policy, Ethics,
Corporate Social Responsibility and Sustainability. All master students who take this
course are expected to develop a real study case involving an ethical dilemma related
to enterprises or non-governmental organizations in sustainable and corporate social
responsibility approaches. These projects are a real challenge for students who have to
apply the theoretical concepts to real study cases to propose solutions based on
ethical and responsible values.
PRME REPORT 2012 – EGADE Business School 14
OBJECTIVES FOR 2013
Some of our objectives for 2013 are:
Research area:
Publication of more study cases related to sustainability issues.
Publication of a casebook from study cases developed by students who took
the Business Policy, Ethics, Corporate Social Responsibility and Sustainability
course. First phases of this process are the selection and evaluation of each
study case according to its relevance degree.
Publication of a monthly article in specialized sustainability media.
Research about ethic students assessment in three year last
Executive training and diffusion:
Development and delivery of more courses from EGADE professors to non-
profitable organizations.
Development and implementation of more courses oriented to NGO’s.
Generation of a biannual forum related to sustainability issues.
top related