sharmendra yadav & vijay kumar c.s.j.m. university kanpur

Submitted by :-

VIJAY KUMARSHARMENDRA YADAV INSTITUTE OF BUSINESS MANAGEMENTMBA(BUSINESS ECONOMICS)IVth SEMESTER

OPPORTUNITY ANALYSIS

Definition of entrepreneurship

Entrepreneurship=Entrepreneur+ Enterprise

Person ObjectProcess

Opportunity analysis

Opportunity is considered as a viable busiseness idea which the entrepreneur selects from several ideas suited to his own capabilities and subsequently he takes it up as a good investment proposition.

Opportunity analysis involves

Opportunity Identification

Opportunity Organization Matching

Opportunity Evaluation

Opportunity Identification

Scanning of business environment

Opportunity Identification

• Shortlisting of opportunities

Strength Weakness

Opportunity Threats

Opportunity Identification

Finalization of opportunity or Product

Total investment

Return on investment

Return on equity

Likely volume of sales

Profits and profitability

Opportunity-Organization Matching

Determines whether an identified opportunity is

consistent with an organization’s

business, mission, and competencies

SWOT Analysis often employed

Financially attractive opportunities are

sometimes rejected at this stage due to lack of

match.

Opportunity Evaluation

Has both qualitative & quantitative phases

Qualitative

Evaluates the likelihood of capitalizing on a market niche

Quantitative

Yields estimates of market sales potential and company

sales forecasts

Entrepreneurial Opportunities

Opportunities come from many sourcesStart a enterpriseCurrent or past work experiences

Hobbies that grow into businesses or lead to inventions

Suggestions by friends or family

Chance events

Change

Entrepreneurial Opportunities

Opportunities come from many sources

Established enterprise

Needs of existing customers

Suggestions by suppliers

Technological developments that lead to new advances

Change

Entrepreneurial Opportunities

Discovery phases:-

Period when you first become aware of a new business concept

May be spontaneous and unexpected

May occur as the result of deliberate search for

New venture projects

Creative solutions to business problems

Opportunity Recognition Process

Opportunity evaluation phase

Evaluating an opportunity (Can it be developed into a full-fledged new venture?)

Talk to potential target customers

Discuss it with production or logistics managers

Conduct feasibility analysis

Market potential

Product concept testing

Focus groups

Trial runs with end users

Characteristics of Good Opportunities

Attractive

Achievable Durable

Value creating

Good Business Opportunity

Before launching opportunity as a business Consider the resources available to undertake it

Consider the characteristics of the entrepreneur

pursuing it

What is Market Segmentation ?

The breaking down or building up of

potential buyers into groups called

Market Segments

Benefits of Market Segmentation

1. Identifies opportunities for new product development

2. Helps design marketing programs most effective for

reaching homogenous groups of buyers

3. Improves allocation of marketing resources

Market Segmentation Variables

Market

Segmentation

Variables

Benefits Sought

BehavioralSocioeconomic

Psychographic

Each Market Segment should be…

Measurable

Differentiable Substantial

Accessible

Example of Tata motor

• Tata Motors today is India’s largest automobile company, being the market leader in commercial vehicles and among the top three in passenger vehicles. Tata Motors is also the world’s fourth largest truck manufacturer and the second largest bus manufacturer. Our operations are now spread across the UK, South Korea, Thailand and Spain. Among them is Jaguar Land Rover, a business comprising the two iconic British brands. Tata vehicles are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia and South America.

Tata motors vehicles

There are two types of vehicles

Passenger vehicles:-

A vehicle carrying many passengers; used for public transport, like Buses, Cars etc.

Commercial vehicles:-

A vehicle used for carrying goods or fare-paying passengers, like Trucks, mini trucks, taxicabs, trailers etc.

Tata indigo-Manza

References

Books:-

Dr. Nafees A. Khan- Fundamental of Entrepreneurship.

Sangram Keshari Mohanty- Entrepreneurship development

Web sites:-

Google.com

Tata motor Web site

Slideshare.com

Thanks For

Coordination