sharpen your networking skills
Post on 20-Aug-2015
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Networking –
a quick Cooke’s tour• Skills, knowledge and aptitudes you need
to be a good networker
• Networking strategy – build it into your
communications strategy
• Where are your networks?
• Networking at events (and the importance
of follow up)
• Social networking (online)
What skills, knowledge and
aptitudes do you need to be an
effective representative for your
organisation?
Skills
• Networking skills
– Communication skills
– Listening skills
– Questionning skills
– Meeting skills
– Planning skills
Knowledge and understanding
• Needs and aspirations of your stakeholders
• Your organisation’s– Role
– Niche/postitioning
– Brand values
– Vision, values, key messages
• Strategic thinking around networking and ambassadorial role – understand that being better connected is essential
Being strategic about
‘ambassadors’ and networking
• Build ‘representing work’ into your PR strategy – Recognise the benefits of being outward facing
and connected
– Put in place objectives for 'ambassadors'
– Identify ambassador opportunities
– Train your representatives
– Give them the tools they need
– Ensure that ambassadors bring back information and contacts into the organisation
– Your organisation – a networking hub?
YOU
Friends
and family
Current job
Past jobs;
Past
educationLocal: Clubs,
politics, church/
mosque/Temple;
hobbies; local
contacts eg
children’s school
Partners’
contacts
Other
Your networks
On-line
networks
YOU
Friends
and family
Current job
Past jobs;
Past
educationLocal: Clubs,
politics, church/
mosque/Temple;
hobbies; local
contacts eg
children’s school
Partners’
contacts
Other
YOU
Friends
and family
Current job
Past jobs;
Past
educationLocal: Clubs,
politics, church/
mosque/Temple;
hobbies; local
contacts eg
children’s school
Partners’
contacts
Other
YOU
Friends
and family
Current job
Past jobs;
Past
educationLocal: Clubs,
politics, church/
mosque/Temple;
hobbies; local
contacts eg
children’s school
Partners’
contacts
Other
YOU
Friends
and family
Current job
Past jobs;
Past
educationLocal: Clubs,
politics, church/
mosque/Temple;
hobbies; local
contacts eg
children’s school
Partners’
contacts
Other
YOU
Friends
and family
Current job
Past jobs;
Past
educationLocal: Clubs,
politics, church/
mosque/Temple;
hobbies; local
contacts eg
children’s school
Partners’
contacts
Other
YOU
Friends
and family
Current job
Past jobs;
Past
educationLocal: Clubs,
politics, church/
mosque/Temple;
hobbies; local
contacts eg
children’s school
Partners’
contacts
Other
YOU
Friends
and family
Current job
Past jobs;
Past
educationLocal: Clubs,
politics, church/
mosque/Temple;
hobbies; local
contacts eg
children’s school
Partners’
contacts
Other
Preparation is the key
Networks are about sharing. Every successful person was helped by others - make it easy for people to help you. So………..
• Who do you want to meet
• What do you want to find out about
• What do you need to tell people about
• what would you like to ask for:– Advice
– A contact/referral
– A business card
– An opinion
– Clarification
The magic bullet……
How do you introduce your organisation? How do you introduce yourself?
You need a ‘magic bullet’.
• Succinct – 10 – 15 seconds
• Self-explanatory and ultra-simple.
• Actively transfer specific information.
• Immediately and obviously beneficial.
• Memorable
• Appeal to heart and head
Confidence at the event
• Learn to play host:
– introduce new people to a group
– explain what you’re discussing
– offer refreshments
– offer to introduce others
• Have some conversation starters to hand
• Reintroduce yourself to people
• Learn how to get away from a conversation
elegantly
What is social networking?
• The term used to describe online networking opportunities:– Facebook/LinkedIn
– Blogging
– Interactive websites
– Flickr
– Emailing
– Texting
– You Tube
– On-line chat (eg Mumsnet)
Find out where the
conversations/people are• Use:
– Your current networks
– Search tools
• For blogs: www.technorati.com, samepoint.com
• For Twitter: http://search.twitter.com
• For podcasts: itunes, BBC, search Google
• For online chat rooms/forums – search Google
• For Facebook groups: search Facebook
• For online news: www.mediacloud.com
• For useful /popular websites: www.delicious.com
• Go straight to where people are
» You Tube
» Flickr
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