shear madness final project review

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

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SHEAR MADNESS

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

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Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Involved with NHS, choir, freshman

mentoring and Special Olympics at BVNW

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Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

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The Client

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• Shear Madness:– A company

dedicated to making haircuts unique, fun and special for kids.

– First haircut through first date

• Free Haircut Friday

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

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Overview

• Details about the client’s requests– Objective: To increase customer base

through social networking.– Target Audience: Parents of young children.– Message: Giving haircuts a fun

environment that kids will enjoy.– Strategy: Continue with Free Haircut Friday,

show Shear Madness’s personality through social networking and redo their current strategy for Twitter

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Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

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Deliverables

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What they were using…

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

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Competitors

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http://www.greatclips.com/

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

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Competitors

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http://www.sugarspicekids.com/

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

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Comparison

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

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How Shear Madness is Different

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Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

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FREE HAIRCUT FRIDAY

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

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Free Haircut Friday

Aubrey Illig Allison Porterfield

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

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Circles and drop shadows creates depth

Dots branding

FREE is dominant, catches the eye

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

9/29/11 Allison Porterfield 204/12/2023 CAPS Student: xxxxxx xxxxx 13

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

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Competitor Research

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http://www.greatclips.com/

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

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Mailchimp

Aubrey Illig Allison Porterfield

Texture pulls eye in towards picture

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

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Shear Madness Social Networking

Shear Madness Twitter

Shear Madness Facebook

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Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

9/29/11 Allison Porterfield 204/12/2023 CAPS Student: xxxxxx xxxxx 17

Transition to font easier to read for text

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

9/29/11 Allison Porterfield 204/12/2023 CAPS Student: xxxxxx xxxxx 18

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

9/29/11 Allison Porterfield 204/12/2023 CAPS Student: xxxxxx xxxxx 19

Texture

Movement

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

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Comparison

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Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

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NEWSLETTER

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

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Child-like

drawings

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

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Dots branding

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

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Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

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TWITTER BACKGROUND

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

9/29/11 Allison Porterfield 204/12/2023 CAPS Student: xxxxxx xxxxx 26

Photos show exactly what they do

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

9/29/11 Allison Porterfield 204/12/2023 CAPS Student: xxxxxx xxxxx 27

Bright and happy background reflects Shear Madness personality

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

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Client Pitch

• Facebook traffic has increased exponentially

• As you can see, their responses were much lower in August compared to the amount I am getting with my posts.

• If I continue with this trend in all aspects, Shear Madness will achieve their objectives.

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Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

9/29/11 Allison Porterfield 2 29

Client Pitch

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Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

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Client Pitch

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