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The presentation has been prepared by Guiness Securities Limited for “SHEETAL COOL PRODUCTS LIMITED” (“Company”) in context of forthcoming Initial Public Offer (IPO) of the company.
In preparing this document, we have relied upon and assumed, without any independent verification, the accuracy and completeness of all information provided by Issuer Company. This document contains certain assumptions, which the company considers reasonable at this time and which are subject to change. Any calculations or forecasts produced within this document are indicative and subject to change.
This Investor Presentation has been prepared by Guiness Securities Ltd in consultation with Sheetal Cool Products Limited and does not constitute a prospectus or placement memorandum or an offer to acquire any securities. This presentation or any other documents or information (or any part thereof) delivered or supplied should not be deemed to constitute an offer.
For details on IPO (specially risk factors), recipients are requested to refer to the Prospectus available at : http://www.sebi.gov.in/filings/public-issues/oct-2017/sheetal-cool-products-limited_36218.html
Guiness Securities Limited
Guiness Securities Limited
2000
•Proprietorship M/s. Shree Shital Industries was incorporated
2013 •Conversion of
Proprietorship Firm to Partnership Firm - M/s. Shree Shital Industries
•Name of Partnership Firm was changed to Shital Cool Products
•Conversion of Partnership firm to a Private Limited Company
2017 •Conversion of
private limited into a public limited Company
• Initial Public Offering (IPO)
MILESTONES COMPANY INFO
• Bhupatbhai D. Bhuva
• Dinesh Kumar D. Bhuva
• Sanjay D. Bhuva
• Naynaben B. Bhuva
• Kajalben D. Bhuva
• Asmitaben S. Bhuva
Promoters
• G I D C, Plot No. 78-79-80, Amreli-365601, Gujarat, India
Registered Office Address
• +91 79-26421701 Telephone
•http://www.sheetalicecream.com/ Website
• cssheetal9@gmail.com
Email ID
Guiness Securities Limited
• Bhupatbhai D. Bhuva
• Aged 39 years
• Managing Director
• 15 years of experience
• Dineshkumar D. Bhuva
• Aged 46 years
• Whole-time Director
• 15 years of experience
• Sanjay D. Bhuva
• Aged 37 years
• Whole-time Director
• 15 years of experience
• Nayanaben B Bhuva
• Aged 38 years
• Promoter
• Kajalben D. Bhuva
• Aged 46 years
• Prmoter
• Asmitaben S. Bhuva
• Aged 39 years
• Promoter
Guiness Securities Limited
SHEETAL COOL PRODUCTS LTD
Milk & Milk Products
Ice Cream
Milk Curd/
Butter Milk
Lassi Sweets
Snacks
Wafers Namkeen Fryms
Bakery
Breads Pav Cake
Guiness Securities Limited
The Company has a manufacturing unit spread over an area admeasuring
around 5314.66 square meters (approximately) at Amreli, Gujarat
The Company is involved in producing and processing of milk and milk products, snacks and bakery items.
The Company is an ISO 22000:2005 & ISO 9001:2015 certified in respect of manufacture of
Ice-cream, milk & milk products, mango ras, lassi, curd, flavoured milk, masko, wafers, namkeen, fryums and bakery products.
The Company’s product portfolio enables it to cater to a wide range of taste preferences and
consumer segments, including adults and children. The Company has a manufacturing unit spread over an area admeasuring around 5314.66
square meters(approximately) at Amreli, Gujarat The Company has employed 22 employees (including skilled, semi-skilled) and 275 personnel
on contract basis & as of August 31, 2017, it has 210 no. of distributors and 8 superstockists which covers urban, semi-urban and rural markets.
The Company impart continuous training to their employees, which helps the organization
stay abreast of the rapidly changing preferences and taste of consumers.
Guiness Securities Limited
Guiness Securities Limited
> Experienced Management Team
> Quality Assurance and Standards
> Diversified Product Portfolio and Customer Base
> Understanding consumer preferences, and product development capabilities
> Increasing market share and presence
> Focus on strengthening of our brands
> Operation driven by customer satisfaction
> Improving operational efficiencies
STRENGTHS
STRATEGIES
Guiness Securities Limited
Products EXISTING PROPOSED
(unit per year) 2015 2016 2017 2018 2019 2020
Ice cream (litres)
Total Production Capacity 750,000 1,300,000 1,450,000 2,000,000 2,500,000 3,000,000
Capacity Utilisation 740,244 1,257,300 1,207,115 1,900,000 2,400,000 2,800,000
Mango Ras (litres)
Total Production Capacity 40,000 40,000 45,000 60,000 60,000 120,000
Capacity Utilisation 39,340 17,000 30,557 55,000 500,000 1,100,000
Milk (litres)
Total Production Capacity 5,000,000 12,500,000 13,500,000 15,000,000 17,000,000 19,000,000
Capacity Utilisation 4,934,400 11,038,600 13,330,200 14,800,000 16,000,000 18,000,000
Guiness Securities Limited
Products EXISTING PROPOSED
(unit per year) 2015 2016 2017 2018 2019 2020
Lassi (litres)
Total Production Capacity 1,500,000 4,500,000 5,000,000 3,000,000 2,500,000 2,000,000
Capacity Utilisation 1,446,400 4,224,000 4,979,000 2,800,000 2,400,000 1,800,000
Buttermilk (litres)
Total Production Capacity 700,000 1,500,000 1,800,000 2,000,000 2,500,000 3,000,000
Capacity Utilisation 687,700 1,621,200 1,758,100 1,800,000 2,400,000 2,900,000
Curd (litres)
Total Production Capacity 15,000 3,00,000 1,000 7,50,000 8,50,000 10,00,000
Capacity Utilisation 14,010 2,93,450 635 7,50,000 8,40,000 10,00,000
Masko (kilograms)
Total Production Capacity 9,50,000 50,00,000 60,00,000 - - -
Capacity Utilisation 45,78,900 55,49,490 - - - -
Guiness Securities Limited
Products EXISTING PROPOSED
(unit per year) 2015 2016 2017 2018 2019 2020
Namkeen (kilograms)
Total Production Capacity - 1,00,000 2,00,000 300,000 7,00,000 12,00,000
Capacity Utilisation - 91,200 2,08,224 300,000 7,00,000 12,00,000
Fryms (kilograms)
Total Production Capacity - 90,000 8,00,000 1,000,000 15,00,000 20,00,000
Capacity Utilisation - 68,000 7,30,184 900,000 15,00,000 20,00,000
Bakery (kilograms)
Total Production Capacity - - 8,000 9,000 12,000 15,000
Capacity Utilisation - - 6,580 9,000 12,000 15,000
Guiness Securities Limited
Particulars As at March 31, As on June 30,
2014 2015 2016 2017 2017
I. EQUITY AND LIABILITIES
(1) Shareholder's Funds
(a) Share Capital 149.72 200.00 500.00 500.00 500.00
(b) Reserves and Surplus (96.20) (83.36) 112.80 318.65 377.06
(2) Share Application Money Pending Allotment - 215.50 - - -
(3) Non-Current Liabilities
(a) Long-Term Borrowings 740.79 781.50 423.33 972.37 1,201.00
(b) Other Long Term Liabilities 62.80 66.98 512.29 780.79 1,376.44
(c) Defferd Tax Liability(Net) 42.18 29.13 43.79 77.24 70.84
(4) Current Liabilities
(a) Short-Term Borrowings - - - 168.62 0.31
(b) Trade Payables 76.85 194.34 533.91 1,424.56 1,154.12
(c) Other Current Liabilities 332.96 150.98 145.36 304.14 367.18
(d) Short-Term Provisions 0.06 0.30 49.00 58.00 76.80
Total 1,309.16 1,555.36 2,320.49 4,604.36 5,123.76
II.ASSETS
(1) Non-Current Assets
(a) Fixed Assets
- Tangible Assets 1,079.77 1,248.46 1,430.71 3,023.35 3,129.99
(e) Other Non Current Assets - - 23.85 13.03 -
(2) Current Assets
(a) Inventories 178.14 243.73 453.97 992.03 1,290.40
(b) Trade receivables 15.36 16.94 87.57 241.10 423.77
(c) Cash and Cash Equivalents 4.01 15.78 25.99 125.46 96.90
(d) Short-Term Loans And Advances - - 221.75 125.11 55.59
(e) Other Current Assets 31.89 30.45 76.63 84.29 127.12
- - - -
Total 1,309.16 1,555.36 2,320.49 4,604.36 5,123.76
(In Lakhs)
Guiness Securities Limited
Particulars For the year ended March 31, As on June,
2014 2015 2016 2017 2017
Revenue
Revenue From Operations ( Net of Taxes ) 643.92 4,490.05 12,524.63 15,450.74 4,933.31
Less: Excise Duty - - - -
-
Other Income 0.12 0.34 3.33 12.14 1.56
Total Revenue 644.04 4,490.40 12,527.96 15,462.88 4,934.88
Expenses:
Cost of Material Consumed 480.55 3,291.39 10,374.19 12,610.19 3,886.47
Purchase of Stock-in -Trade - - - -
Changes in inventories of finished goods,work-in-progress and
Stock-in-Trade - - - -
Employee benefit expenses 9.61 39.81 173.12 303.70 53.24
Financial Cost 19.27 98.19 32.52 63.65 28.48
Depreciation and amortization expenses 40.92 214.74 217.92 370.35 146.75
Others Expenses 147.71 846.49 1,494.67 1,806.16 736.09
Total Expenses 698.06 4,490.61 12,292.42 15,154.06 4,851.03
Profit before exceptional, extraordinary items and tax (54.02) (0.21) 235.54 308.82 83.84
Less: Exceptional Items - - - - -
Profit before extraordinary items and tax (A-B) (54.02) (0.21) 235.54 308.82 83.84
Profit before tax (54.02) (0.21) 235.54 308.82 83.84
Tax expense :
Current tax - - 24.72 68.39 31.83
Deferred Tax 42.18 (13.06) 14.67 33.44 (6.39)
Income tax relating to earlier year - - - 1.13 -
MAT Tax - - 23.85 - -
Mat Assets - - (23.85) - -
Profit/(Loss) for the period After Tax- PAT (96.20) 12.85 196.16 205.85 58.41
(In Lakhs)
Guiness Securities Limited
Valuation: If we annualize the earnings as on June 30th, 2017 (EPS: 4.68) then the asking price is at a P/E of 17.09. On performance front, the company has posted consistent Operating Profits whereas the Net Profit has tremendously grown from negative to positive.
Particulars For the year ended March 31, As on
June 30,
2014 2015 2016 2017 2017
Restated PAT as per P& L Account (In Lakhs) -96.20 12.85 196.16 205.85 58.41
Number of Equity Shares outstanding at the end of the Year/Period (In
Lakhs) 14.97 20.00 50.00 50.00 50.00
Net Worth (In Lakhs) 53.52 116.64 612.80 818.65 877.06
Earnings Per Share
Basic & Diluted -6.43 0.64 3.92 4.12 1.17
Return on Net Worth (%) -179.77% 11.01% 32.01% 25.15% 6.67%
Net Asset Value Per Share (Rs) 3.57 5.83 12.26 16.37 17.54
Nominal Value per Equity share (Rs.) 100 100 100 100 100
Guiness Securities Limited
The revenues have shown a continuous growth
through the years. In this short duration, the
company has come a very long way. The rising
EBDITA shows the good health & growth
potential of the company. The increasing Net
Worth shows a good financial situation of the
company.
644.04
4,490.40
12,527.96
15,462.88
4,934.88
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
2014 2015 2016 2017 Jun-17
Total Revenue (in Lakhs)
6.17
312.72
485.98
742.82
259.07
0
100
200
300
400
500
600
700
800
2014 2015 2016 2017 Jun-17
EBDITA (in Lakhs)
53.52 116.64
612.80
818.65 877.06
-
100.00
200.00
300.00
400.00
500.00
600.00
700.00
800.00
900.00
1,000.00
2014 2015 2016 2017 Jun-17
Net Worth (in Lakhs)
Guiness Securities Limited
KEY: PAT - Profit After Tax EPS - Earning Per Share PE Ratio – Price to Earnings Ratio RONW - Return on Net-Worth NAV – Net Asset Value MKT CAP- Market capitalisation
Particulars REVENUE PAT
EPS PE Ratio* RONW NAV MKT CAP**
(in Cr) (in Cr) (in Cr)
Prabhat Diary Limited 1130.92 27.30 2.82 55.13 4.89% 57.06 1211.67
Hatsun Agro Product Limited 4205.28 133.97 8.80 74.92 38.59% 22.81 10453.96
*PE Ratio has been calculated on market price as on 28th September2017. **Market Capitalisation has been calculated as on 28th September2017.
Guiness Securities Limited
To purchase additional plant & machineries at the existing
manufacturing facility
Funding of working capital requirements of the Company
General Corporate Expenses
Issue Expenses
Particulars Details
Issue Open 16th October 2017
Issue Close 18th October 2017
Issue Type FIXED PRICE
Issue Size 2400 LAKHS
Face Value Rs 10
Issue Price Rs 80
Market Lot 1600
Lot Value Rs 128000
Listing On BSE SME
Lead Manager
GUINESS CORPORATE ADVISORS PVT LTD
Registrar KARVY COMPUTERSHARE PRIVATE
LIMITED
Besides the above mentioned prime objective of the
issue, the company also seeks to achieve the benefits of
listing on the SME platform of BSE Ltd which will
enhance the corporate image and brand name of the
Company.
Guiness Securities Limited
Sheetal Cool Products Ltd. website
http://www.sheetalicecream.com Sheetal Ice Cream Corporate
https://www.youtube.com/watch?time_continue=56&v=NGz61uD0MYA
Sheetal Manufacturing Process
https://www.youtube.com/watch?v=65EHaMAZKGk
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