shopping pattern o consumers
Post on 08-Feb-2017
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SHOPPING PATTERN OF CONSUMERS
STATIONERY SHOPS
LOCATION
Smart Stationery Shop, Thane New Om Stationery, Vashi Kirti Dhara Stationery, Mulund Prince Collection, Thane Prakash Book Depot, Nerul Suresh Stationery, Sion Mamta Collection, Thane Gaurav Stationery, Nerul Vandana Stores, Sion Akshay Xerox and Stationery, Trombay
RESEARCH OBJECTIVE
• To find out potential consumers• To find out major product sold• To find out the mode of payment used• To find out the amount spent by a buyer
SAMPLE SIZE• On an average 3
customers were observed from each of the 10 stationery shops
OBSERVATION
Major customers:a. students(70%)b. office staff(20%)c. parents(less than 10%)Average age 7-40yrs.
OBSERVATIONMajor items bought:
a. Office stationery
b. Xerox
c. Printouts
d. Gifts
OBSERVATION• Average amount spent
is between Rs.10/- to 500/-
• Cash is the major mode of payment.
Buying pattern of the customers:
a. Loyalty
b. Frequency
c. Time
OBSERVATION
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