short presentation title - afsug · · 2017-06-14every company can develop a digital strategy...
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MARIAM ABDULLAHI SAP Africa Telecommunications Industry Lead
From Telcos to Digital Service ProvidersEnabling Digital Life
• Global Technology Trends
• Impact of Digital Disruption
• SAP Strategy for the Telecommunications Industry
Agenda
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 5Public
Change is happening faster …
TIME TO REACH
50 MILLION
USERS
75 YEARS
38 YEARS
13 YEARS
4 YEARS
3.5 YEARS
3 YEARS
50 DAYS
35 DAYS
19 DAYS ON ANDROID ALONE
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 6Public
Disruption is Everywhere
Digital Disruption comes fast
and is happening everywhere
World’s largest taxi company
owns no taxi’s
Largest accommodation provider
owns no real estate
Largest phone company
owns no infrastructure
World’s most valuable retailer
owns no inventory
World’s largest movie house
owns no cinemas
Largest music company
owns no music
Worlds biggest book (& other) distributor
owns no books
World’s largest trading network
owns no inventory
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 8Public
Digital Technologies are Here to Stay
Mobile
Social
Super
Computing /
In-Memory
Machine
LearningCloud
IoT
Big Data
Hyper
Connectivity
Leading Digital TrendsThe World is Changing Quickly Digital Technologies are Everywhere
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 9Public
Growth pressure
Maturity & competition
Technology
Changing ecosystem
Traffic growth
Regulatory pressure
Operational efficiencies
Customer behaviour
CAGR 2016-21:
• Global fixed voice revenues -5.4% / mobile voice revenues -
7.0%
• Global FBB revenues 3% while mobile data revenues 10.6%
• Apps & internet based
services remain most
disruptive forces
• IoT dominates devices
• Over $293.4bn lost to OTT
VoIP globally by 2018
• About 2.7bn OTT VoIP
users by 2020
• Global fixed & mobile data traffic to
treble by 2018
• Global capex to grow at 0.4%
CAGR 2016-21
• Running agile
processes &
operations
• Over 1.8 billion people
subscribe to OTT voice
services
• % of consumer watch 62
online videos
Ovum | TMT intelligence | informa Copyright © Informa PLC
The Impact of Digital Disruption
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 10Public
Mobile Subscription CAGR By region (1)
Global Telco Subscriptions vs Africa Subscriptions
20 Fastest Growing Markets by Subscription (1)
• African Telco Market leading the globe from a
mobile subscription perspective with an
expected growth rate of 7.4% from 2014-2019.
• 5 African Countries amongst the world’s 20
fastest growing markets subscription wise
(1) Ovum – Global Mobile Market Outlook: 2014 -2019
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 11Public
Revenue CAGR – Western Europe 2014-19 (1)
Global Telco Revenues vs Africa Revenues
Africa Revenues Forecast (2)
• Developed markets are facing high pressure on revenues.
Telco market is maturing & Telcos are struggling to
monitise 4G/LTE to face off OTTs
• Africa mobile market is still growing in total revenues
• Mobile Data Revenues continue to be a growth driver and
revenues forecasted to triple by 2021 due to:
• On-going rollout of broadband N/Ws (many now 4G as well as 3G);
Increasing smart devices affordability & changing user behaviour
(1) Ovum – Global Mobile Market Outlook: 2014 -2019 (2) Ovum – 2017 Trends to watch – MEA December 2017
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 12Public
Africa is a young continent…A Digital; Mobile Continent?
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 13Public
Digital Disruption Strategies
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 14Public
How do we harness the benefits of these tech trends and
digital explosion?
How do we intimately engage with my customers and
improve their experience?
How do we innovate and stay ahead of the
curve/competition?
How do we get greater awareness and reach to bring in
more customer and get larger share of wallet?
How do we build a trusted talent pool that is engaged,
empowered & enabled
Business Leader ChallengesLooking for ways to disrupt & innovate their business
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 15Public
Strategy to Combat Digital Disruption
automation
Data brokers
providers
IoT services
Mobile money
… and more
From Simple
Communications
Service Provider
To
Digital Service/Solution
Provider
PaaS/SaaS/IaaS
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 16Public
Most popular OTT services offered
via Telco-OTT Partnerships (1H16)
Telcos Must Respond by Offering Digital Services
These services require high degree of personalization and demand low latencies
and high bandwidths which must be delivered by CSPs networksOvum | TMT intelligence | informa Copyright © Informa PLC
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 17Public
Industries at SAP:
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 17Public
Telco as Strategic Digital Enabler
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 19Public
Two core themes guide our strategy
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1. Digital transformation
is an imperative Telcos need to re-imagine their
business models, processes, and work
Digital Lifestyle Provider
Business Cloud Service
Provider
Digital Transformation
Catalyst
Data Broker
Network
Operations MgmtCustomer
Engagement
Retail
Excellence
Service
Monetization
Financials
Modernization
Connected
Supply Chain
Business models
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 20Public
Two core themes guide our strategy
1. Digital transformation
is an imperativeTelcos need to re-imagine their
business models, processes, and work
10100101101010111Business1M
odel01010101010101000101001
01100101010Business01010111
1000Process1010101010101010
100101010100001000101011Pe
ople&Work11110101010100101
2. Blurring Industry lines will create
new opportunities Best practices transfer, seizing
new opportunities
Telecommunications
High Tech
Retail
Healthcare
Media
Financial
Services
Sports &
Entertainment
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 21Public
Samples Digital Service Provider Disruptors
Reliance Jio Building the world’s
largest data network & crosses the
100M customer in 170 days
“Telefonica Spain
spins off network assets in
new company Telxius”
“Gearing up for the Cloud,
AT&T tells its workforce to
adapt with new training
programs”
“Orange to launch
Mobile-only bank
in 2017”
02/13/201601/05/2016
02/10/2016
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 22Public
Digital Transformation Priorities
Enable
Operational
Excellence
Drive new Revenue Streams
Co-innovate
Connected
Transportation
Safety
Margin
Assurance
SAP Cloud
Platform
Digital
Boardroom
Connected Car
Connected Stadium
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 23Public
SAP Digital Business Framework
Every company can develop
a digital strategy across
these 5 pillars:
1. Re-platform core
business processes and
bring together business
process and analytics in
real-time to be smarter,
faster and simpler
2. Outcome based
customer experience
3. Smarter and engaged
workforce across all
employees and
contractors
4. Supplier collaboration to
accelerate growth and
innovation
5. Harness internet of
things and big data to
drive real-time insights
and new business models
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 24Public
Reinvented processes for
higher performance
Integration internally and
externally
Mobile first approach
Instant, real-time insights
for better decision making
Empower business users
with insights to act
Leverage predictive
insights
Enable Operational ExcellenceA digital core on premise or in the cloud
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 25Public
Extend – Provide localized,
personalized services
Integrate – Deliver microservices,
API Business hub
Build & Innovate – New business
models, open standards
The Digital Platform
to Drive Innovation
• Real-time decision making
• Faster time to market
• Accelerated reporting time
The Real-Time
Data Platform
Real-time
operations
New
Business
Models
Faster
Insights
Enable Operational Excellence Building on a flexible, real-time platform
DELIVER CONSISTENT,
CONTEXTUAL…
…AND RELEVANT
EXPERIENCES
REGARDLESS OF
CHANNEL AND
DEVICE.
Vision for Customer Experience
SAP HYBRIS Simplifying & Unifying the Front Office
DIGITIZE END-TO-END CUSTOMER AND CONSUMER EXPERIENCE
digital
goodsemaildigital adsweb contact
center
printmobile socialmarketplace SearchIoT SMS/
notifications
@
In store/
branch
EXPERIENCE MANAGEMENT
MARKETING COMMERCE SALES SERVICE
DATA MANAGEMENT (CUSTOMER, PRODUCT)
PLATFORM, INFRASTRUCTURE, INTEGRATION
SEAMLESS
customer
journey across
all channels
• SINGLE VIEW
of the customer
• INTEGRATED
across sales,
service,
marketing
and commerce
• EASY-TO-USE
business tools to
empower
BILLING
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 28Public
SAP Big Data for Telecommunications
Turning Big Data into Big Business value
Digitization of
Customer Experience
New Digital Business
Connected Objects
Digitization of the Core
Virtualization
Customer
Segmentation &
Profiling Connected Car
Subscriber
Profitability
Purchase
PropensityScalable
Architecture
MarketingPredictive Analytics
for Telco
Margin
AssuranceHANA Vora Big Data
Integrator Vehicle Insight
Digital Farming
High Volume
Data Ingestion
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 30Public
Co-InnovateSAP & Vodafone – Big Data Margin Assurance
1.5%Overall company average revenue loss
46%Average revenue
recovery rate with
current methods
100’s m €Untapped revenue
potential
Vodafone Red
Pensioner
Disabled
Student
Laptop
39,99
-10,00
-10,00
-10,00
-7,50
2,49
The Industry Problem… A Sample Challenge…
Hard to identify
unprofitable
subscribers
The Big Data Margin Assurance
Solution…
Identify more leakage faster
with granular visibility
Integrates with all Telco
processes to optimize AMPU
Real-time insights and
predictive capability to pre-
empt leakage
“The ability to understand
granular customer profitability specifically
which customers are profitable or
unprofitable and why, is a game-changer
for our industry”
Thomas Holtmanns, Vodafone Director Finance Operations Central
Europe and Global Process Owner Margin Assurance
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 33Public
3
Total Workforce Engagement
Learning
Recruiting
Performance
Social
Collaboration
HR
AnalyticsCore
HR
A Vendor Management Systems to
optimize contingent workforce management
A best-in-class
Human Resource Management Suite
Workforce EngagementA Talent Pool that is engaged, empowered & enabled
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 34Public
Contingent Labor &
Services
Indirect &
Direct & Supply ChainTravel & Expenses
SAP Business Networks Enable Telcos to Run Simple & Be AgileJoin A Network of 1.9 M Businesses Trading Eu 800 M in B2B Commerce Annually
Simplify
Multi-Enterprise
Integration
Gain
Commerce
Insights
Automate
Business
Collaboration
Innovate
Across
Value Chain
An SAP Company An SAP Company
__________ __________
CONNECT TO THE WORLD’S LARGEST B2B NETWORK TO REDUCE COST IN
ALL YOUR PURCHASING CATEGORIES
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 35Public
FinanceFinancial Planning and
Analysis
Accounting and
Financial Close Treasury Management Finance Operations
Governance, Risk, and
Compliance for
Finance
Core Human
Resources and Payroll Talent Management
Time and Attendance
Management
Human Capital
Analytics
Human
Resources
Platform and
TechnologyAnalytics
Application Platform
and Infrastructure Data Management IT Management
Procurement
Collaborative Sourcing
and Contract
Management
Operational
Purchasing
Guided End-User
BuyingSupplier Management
External Workforce
Management
Invoice and Payables
Management
Inventory and Basic
Warehouse
Management
Security Software
Procurement Analytics
Customer Engagement and
Commerce
Contextual Marketing
Smarter Selling
Omnichannel Commerce
and Agile Billing
Operational Excellence
Store Commerce
Digital Logistics
Asset Operations and Maintenance
Revenue and Margin Optimization
Revenue Management
Fraud Prevention
Customer Service Excellence
Margin Assurance
Internet of Things
IoT Foundation Services
IoT Edge
IoT Insights
IFRS Compliance
Value Map 2017 for Telecommunications(see all details on sap.com/Solution Explorer - Telecommunications)
Core industry priorities
Cross-enterprise supporting priorities
Technology platform priorities
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 36Public
94% of the telecommunications companies in the Forbes Global
2000 are SAP customers.
SAP Powering the Telecommunications
Digital Transformation Journey
Thank youContact information:
Mariam Abdullahi
SAP Africa Telecommunication Lead
Mariam.Abdullahi@sap.com
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