should your business be podcasting? - christopher penn

Christopher S. PennCTO, Student Loan NetworkProducer, Financial Aid Podcast

Should Your Business Be

Podcasting?

Please think carefully about environmental impact before printing this presentation.

financialaidpodcast.com/ims08

Should your companybe podcasting?

NO

Why are we here?

Unread

Unseen

Unheard

What is podcasting?

Photo Credit: Cote

What podcasting is not

Should my company be podcasting?

Should my company be

on the radio?on TV?in the Yellow Pages?on MySpace?in the classifieds?podcasting?blogging?on Twitter?in billboards?using Facebook?doing SEO?

Why?

$1,393,000

$3,000

Voice status

Voice authority

Pakistan

iPodland

Should my company be

on the radio?on TV?in the Yellow Pages?on MySpace?in the classifieds?podcasting?blogging?on Twitter?in billboards?using Facebook?doing SEO?

Start

Apple iTunes

Apple iTunes

Participate

206-350-1208

Create

ViewsHits

DownloadsSubscribersMentionsReadersArticles

ListenersVisitorsViewers

ViewsHits

DownloadsSubscribersMentionsReadersArticles

ListenersVisitorsViewers

Do not

matter

brand you

Starting Tips

Disclosure

(now accepting sponsorships)

Samson Zoom H2Apple Mac

Sanyo XactiLibsyn

A Website

Disclosure: no one pays me to recommend them, though they really should.

Optional

Communicating Powerfully

Simple

Unexpected

Concrete

Credible

Emotional

Story

The World’s Shortest Great Story

in just 6 words

by Ernest Hemingway

For sale: baby shoes, never used.

My Story

June 2005

Today

per day

514,736

Consequences of Success

what stories will you tell?

More:

www.FinancialAidPodcast.comwww.StudentLoanNetwork.comwww.MarketingOverCoffee.comwww.ChristopherSPenn.com

www.christopherspenn.com/8stepguide.pdf

The 8 Step Guide to

Podcast Marketing Basics

The 8 Step Guide to Podcast Marketing Basics

by Christopher S. Penn. Learn more at www.ChristopherSPenn.com on the web.

The 8 Step Guide to Podcast Marketing Basics

Christopher S. Penn

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Photo Credits!

I’m not 100% sure I actually used Creative Commons photos from each of these individuals, but better to credit than not.