showrooming, the best bet in furniture retail today

SHOW- & WEBROOMING:

YOUR BEST BETS IN FURNITURE RETAIL TODAY

1/4 in series of ‘LOFT’s view on Furniture Retail’

SHOWROOMING:

VISITING A STORE TO ‘TOUCH’ THE PRODUCT,

BUT BUYING IT ONLINE

WEBROOMING:

VISITING A WEBSITE TO ‘FIND INFORMATION’,

BUT BUY IT IN A BRICK&MORTAR STORE

FURNITURE MARKET

$108 BILLION IN SALES IN 2012

21.7% GROWTH EXPECTATION IN 5y

ONLINE FURNITURE MARKET GROWS

ESTIMATED 68% GROWTH IN 5 YEARS

GREAT POTENTIAL

73% OF CUSTOMERS SHOWROOM

AT LEAST ONCE IN RETAIL PURCHASE

88% OF CUSTOMERS WEBROOM

AT LEAST ONCE IN RETAIL PURCHASE

FURNITURE RETAIL = DIFFERENT

72% REGULARLY BUY INSTORE

HIGHEST OF ANY SEGMENT

AFTER ONLINE SEARCH

CONNECTING TO THE CUSTOMER

ONLINE

INSTORE

MOBILE

THE ‘NEW’ CUSTOMER

3 BILLION PEOPLE ONLINE

50% OF WORLD POPULATION

DEVICES RULE THE WORLD

SMARTPHONES, PHABLETS, TABLETS

OVERTAKEN DESKTOP

THE ÜBER DIGITALS

ALWAYS ONLINE

‘AGE OF CURATION’

FIND, FILTER, VALIDATE, SHARE, MAINTAIN

INFORMATION

CUSTOMER IS PULLING THE STRINGS

CUSTOMERS DIFFER

ALWAYS ONLINE ÜBER DIGITALS

GENERATION X & Y

BABY BOOMERS

SHOWROOMING IS A FACT OF LIFE

IS PRICE THE BIGGEST ISSUE?

IN GENERAL : YES

74% INDICATE PRICE IS

REASON

IN FURNITURE RETAIL : NO

CONVIENCE GAP IS BIGGEST ISSUE

EXPECTATIONS VS REALITY

CONVENIENCE IS BIGGEST ASSET INSTORE

EXPERIENCE ECONOMY

CUSTOMERS DEMAND EXPERIENCES

DEFENSIVE TACTICS

CONNECTION BLACKOUTS

DEFENSIVE TACTICS

PRICE MATCHING

SHORT-TERM THINKING

DOESN’T FIX THE PROBLEM

EMBRACE SHOWROOMING

DON’T FIGHT IT

IT HAS GREAT POTENTIAL

ÜBER DIGITALS

ONLINE SALES GROWTH 68%

EXPERIENCE ECONOMY

GENERATION Y WIFI SPEEDS

DEVICES

PRICE ≠ ISSUE

CONVENIENCE GAP

HOW? CHECK OUT FURN

OUR FICTIVE UTOPIAN COMPANY

CHECK WHITEPAPER AT LOFT-NEDSENSE.COM

EMBRACE SHOW- & WEBROOMING

IT’S THE BEST BET IN FURNITURE RETAIL

LOFT NedSense

Ultimate 3D Customer Experience Engine

www.loft-nedsense.comloft@nedsense.com

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