siege mode
Post on 22-Feb-2016
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Siege Mode
2008 Summer Olympics
Predispositions• Dealing with an international
user base• Impossible to reach everyone• Define interaction
The Users• Find information about TV
broadcasting of the games• Wanted to know internet
popularity• Previous/current projects• Projected interaction and
information
Insights• People like story lines• The internet is the way to go• Users demand instant
gratification
Concepts• Fantasy league• On-Demand style of viewing for
the TV• Online competition to choose
event winners• Interactive website
Prototype
Our Strategy• Advertise website with television
networks• Link from official 2008 summer
games website• Viral video advertising• Athlete/team promotion
Questions?
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