simple guide to building habit forming products - how to get your audience hooked!
Post on 11-Aug-2015
98 Views
Preview:
TRANSCRIPT
HOW TO GET
YOUR AUDIENCE
HOOKEDA SIMPLE GUIDE TO BUILDING HABIT FORMING PRODUCTS
79%USE SMARTPHONE USERS U
THEIR DEVICE 15 MINSWITHIN 1Y MORNINGOF WAKING UP EVERY
One thirdAMERICANS SAY THEY WOULD RATHER GIVE UP SEX
THAN LOSE THEIR CELL PHONE
100 timesSMARTPHONE USERS CHECK THEIR PHONES AROUND
THESE MANY NUMBER OF TIMES PER DAY
wE AREBELIEVE IT OR NOT
HOOKED
HOW DID THIS
HAPPEN?
hOW DID OUR ACTIONS
GET ENGINEERED?
emotionsINSTEAD OF RELYING ON EXPENSIVE MARKETING, HABIT FORMING COMPANIES LINK THEIR SERVICES TO USERS’
DAILY ROUTINES AND EMOTIONS
Feeling bored?
Check TWITTER!
Feeling Lonely?
CONNEct on fb!
Feeling curious?
google it!
first to mind solution
WINS
how do products create
HABIT?
let’s have a look at the
hook model of habit
forming products
trigger
investment
Action
reward
THE HOOK MODEL
trigger
TRIGGER IS THE ACTUATOR OF BEHAVIOUR - LIKE SPARK PLUG IN THE ENGINE. HABIT FORMING PRODUCTS START BY ALERTING USERS WITH TRIGGERS LIKE EMAIL, LINK ON
A WEBSITE, APP ICON ETC..
ACTION
ONCE THE USER IS INTRIGUED WITH ONE OF THETRIGGERS, THEY TAKE ACTION IN ANTICIPATION OF A
REWARD. CLICKING ON A LINK TO VISIT A PAGE IN ORDER TO FIND MORE CONTENT OF INTEREST IS ONE
SUCH ACTION.
REWARD
GETTING TREATED WITH CONTENT OF INTEREST ISTREWARD. CHECKING FACEBOOK TO SEE WHAT
VACATION PHOTOS FRIENDS HAVE SHARED, TWITTER FOR NEWS, PINTEREST FOR INSPIRATION.. AND SO ON!
INVESTMENT
THIS IS WHERE USERS DO THEIR BIT OF THE WORK. FOREG: SHARING PICS AND POSTS ON FB, WRITING TWEETS,
REPLYING AND RETWEETING.. MAKING A PINTEREST BOARD.. ANYTHING WHERE USERS ADD SOMETHNG TO
THE PRODUCT - TIME, EFFORT, DATA, MONEY..
INVESTMENTIS WHAT LOCKS THE USERS IN
ONCE THE USER HAS INVESTED A SIGNIFICANT AMOUNT OF TIME WITH THE PRODUCT, THE ODDS THAT THEY WILL
MAKE ANOTHER PASS THROUGH THE HOOK CYCLE ISGREATLY INCREASED.
HOOKEDBASED ON
BY NIR EYAL
CLICK TO BUY
PPT CHEFD
EL IG H T F U L P
PT
s
PPT CHEF INDIA | WWW.PPTCHEF.COM
top related