simple, successful video for schools

Video forSchoolsSchools

Justin MalvinFounder, EdFwd818.254.8472justin@EdFwd.com

Video for Schools

Pro Video in 20 mins

Contents

How Video Fits into aCommunications Strategy

Video Starter Kit

A-Roll

• NO QUESTIONS!

• Off Angle• Off Angle

• Close up/ECU

• No Talking

B-Roll

• ½ to 1 hour of B-Roll per minute of video

• Motion stills are impressive and can bail you out

• Ken Burns effect (big dogs only)

Music• Cut the music

• Select “on action” music

• Non intrusive

• Universal Themes

• Drop Lyrics

Do NOT Use Cheesy Effects

Flip Video

All A-Roll or all B-Roll

Students as Subjects

• Don’t use a lot oftheir free time

• Rephrase severaltimestimes

• Less message

• Always call parents and ask about exposure

Video for Schools

Pro Video in 20 mins

Contents

How Video Fits into aCommunications Strategy

Video Starter Kit

• Much more viralthan written material

• High level of emotional engagement

• Very Rich

• “The golden apple”

Non-Strategic Video

• Instructional Vids for new Faculty/Staff

• Online Lectures– Podcasts– Podcasts– RSS

• Special Events and Alumni Outreach

Video for Schools

Pro Video in 20 mins

Contents

How Video Fits into aCommunications Strategy

Video Starter Kit

Video Starter Kit

• Camera

• Audio Enhancement

• Video Editing Software

Camera

• HD HDD, Flip, DSLR• Consumer vs. Professional• Accessories

Video Editing Software

• Various types with similar function

• Skills/Time available should match software should match software choice

• More power = Less Automatic and less user friendly

Audio Enhancement

Audiences will put up with rough video, but most viewers can’t handle bad sound.

External Storage

• Use exclusively for project media storage

• Minimum 7200 RPM• Minimum 7200 RPM

• USB 2.0 or Fire Wire (IEEE 1394, i)

• Should be portable

Accessory Software• Sound Editing

– More precise and versatile– Faster

• Compression Software– Allows for various output formats downstream

– Cleaner downsizing

• DVD Authoring Software

Video for Schools

A video component can increase the effectiveness of virtually any

communications strategy. Video can be communications strategy. Video can be rapidly implemented at the independent school level with relative ease, and at very

low cost.

Justin MalvinFounder, EdFwd818.254.8472

justin@EdFwd.com