simplifying facebook: designing around people

Designing Around People

October 10th 2012

Jonathan Cook

@valtech

#ComeToJUMP

Why design around people?

Facebook hype

How do I rethink my business?

WHY DESIGN

AROUND PEOPLE?

The Internet Is Being Rebuilt Around People

Our understanding of humans is increasing

Internal Purposes

0

5

10

15

20

25

30

35

0 20 40 60 80 100

Reduced communication costs

Increased speed of access to knowledge

Increased speed access to internal experts

Decreased travel costs

Increased employee satisfaction

Reduced opex

Reduced time to market

Increased successful innovation

Increased revenue

% of respondent companies benefiting through Social Business technologies

% M

edia

n im

pro

vem

en

t

External Purposes & Suppliers

0

5

10

15

20

25

30

0 10 20 30 40 50 60

Increased speed of access to knowledge

Reduced communication costs

Increased satisfaction of externals

Increased satisfaction of suppliers, partners, external experts

Reduced travel costs

Reduced time to market

Reduced supply chain costs

Increased successful innovation Reduced product development costs

Increased revenue

% of respondent companies benefiting through Social Business technologies

% M

edia

n im

pro

vem

en

t

Customer Related Purposes

0

5

10

15

20

25

0 10 20 30 40 50 60 70

Increased customer conversion + loyalty

Increased customer awareness

Increased customer

consideration

Increased customer satisfaction

Reduced market costs

Reduced support costs Increased revenue

Decreased travel costs Reduced time to market

Increased successful innovation

% M

edia

n im

pro

vem

en

t

% of respondent companies benefiting through Social Business technologies

Facebook Hype

WE ADAPT THE WAYS WE WORK WITH

EXISTING TECHNOLOGY, TO

NEW MEDIUMS

IS THIS PARTY

GOING TO BE SOCIAL?

IS THIS PARTY

GOING TO BE SOCIAL?

MANY LIGHTWEIGHT

INTERACTIONS OVER TIME.

Time

Love

Time to get heavy

HOW DO I RETHINK

MY BUSINESS?

People as an innovation lens

Degree of newness

Degre

e o

f va

lue a

dd

Low High Med Low

Med

High

MINIMUM MARKETABLE

FEATURES

Many lightweight interactions over time

Pop-Up: Shop / Page / Catalogue / Offer / Event

Open Graph Payment Scalable Cloud based Multi channel Costs buttons

QUESTIONS

REFERENCES

PAUL ADAMS /PRODUCT MANAGER / FACEBOOK @Padday

DUNCAN WATTS / RESEARCH SCIENTIST / YAHOO! @YahooResearch

ROBIN DUNBAR / PROFFESSOR ANTHROPOLOGY / OXFORD UNIVERSITY

ASA BRIGGS & PETER BURKE / Book: A SOCIAL HISTORY OF THE MEDIA

DION HINCHCLIFFE & PETER KIM / Book: SOCIAL BUSINESS BY DESIGN

JONATHAN COOK / HEAD NEW MEDIA / VALTECH @TrendShed

Thank you