single opt-in or double opt-in for your email
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7/30/2019 Single Opt-In or Double Opt-In for Your Email
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Website url:
http://www.thomastimeasytips.com
Facebook Page:
http://www.facebook.com/bigdreammastermind
Single Opt-In or Double Opt-In for
Your Email Marketing Campaign?
http://www.thomastimeasytips.com/http://www.facebook.com/bigdreammastermindhttp://www.facebook.com/bigdreammastermindhttp://www.thomastimeasytips.com/ -
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Opt-in email marketing is also
called Permission-Based
email marketing.
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In the last few years, Opt-In
email marketing has been
able to produce the bestresponse rates as
compared to other onlinemarketing methods
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get updates from us.
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Opt-In email marketing gives
a much higher rate of
deliverability andconversion rate, like click
rates and opening rates.
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Moreover, you can perform a
lot of tasks including auto-
responses andsegmentation to get more
personal and direct with yourcustomer base.
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This way, you can increase
sales and provide better
customer service.
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get updates from us.6
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Opt-In email comes in TWO
different forms :
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Single Opt-In
Double Opt-In
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In this presentation, I will
give you some ideas about
each of them and theirbenefits and drawbacks,
based on past experiences.So, stay tuned.
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A Single Opt-In list can be
easily created by inviting
members to join through aweb form.
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You can also send an email
asking a person to
subscribe to the list.
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Once readers reply to the
email or send a filled form,
they are subscribed to thelist.
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On the other hand, a
Double Opt-In list is also
called a Confirmed Opt-Inlist.
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It requires a subscriber to
reply to a specific
confirmation message toactivate his/her
subscription.
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Single Opt-In
vs
Double Opt-In
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Benefits of Single Opt-ins
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Single Opt-in
Benefit #1
Easier & Convenient for aUser
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A Single Opt-in list is always
easier and convenient for a
user.
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With such lists, a user does
not need to look for any extra
emails in the inbox to click aconfirmation link.
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The subscriber starts
receiving mail instantly.
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Single Opt-in
Benefit #2
Quick Way to Build anEmail List
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One major benefit of Single
Opt-In email marketing is that
subscribers get added to yourlist immediately.
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On the other hand, one major
disadvantage of a Double
Opt-In list is that many peopledont confirm their
subscription.
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As a result, you lose many
sign-ups.
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This way, Single Opt-Ins aremuch better if you are already
paying to acquire emailaddresses.
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With a Single Opt-In, your listwill grow quickly.
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Drawbacks of Single Opt-ins
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Single Opt-in
Drawback #1
Lack of Respect for UsersPrivacy
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Every internet user considershis/her privacy to be
extremely important.
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A Single Opt-in sign upprocedure is not much
concerned about privacyand data control.
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When users notice it, they
may be very concerned.
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In fact, many online privacycertifications also require you
to use a Double Opt-In emailmarketing system.
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Single Opt-in
Drawback #2
Reputation at Risk
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Without a Double Opt-Insystem, many bad addresses
can easily enter your emaillist.
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This may include mistyped
email addresses too.
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It can have a major impact onthe senders reputation.
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It will add to the statistics ofundeliverable addresses.
Your workload will increasetoo.
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Benefits Of Single Opt-in
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Double Opt-in
Benefit #1
Superior Quality ListProtection
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It wont matter how muchyour email marketing list
grows if it does not primarilyinclude superior quality
addresses
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A Double Opt-in emailmarketing system allows you
to include high qualityaddresses in your list.
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Double Opt-in
Benefit #2
Instant Communicationwith Subscribers
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Double Opt-In system givesyou the ability to instantly
communicate with yoursubscribers.
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With a subscription mail, youcan start communicating with
them instantly.
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This allows you to initiatecommunication while they are
still thinking about you aftersigning up.
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Drawbacks Of Double Opt-in
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Double Opt-in
Drawback #1
Slow List Growth
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With a Double Opt-In system,
your list will grow slowly.
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Since it will also require morework for users, they may
avoid subscription.
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Moreover, many users dontclick confirmation mails
and their accounts may getdeactivated even when they
wanted to continuesubscription.
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Double Opt-in
Drawback #2
Lost Addresses
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As mentioned earlier, whetherits because a confirmation
email goes to the junk orspam folder or they lose
interest,
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many subscribers will notfollow through with confirming
their subscription to your list.
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Thus, you will lose manypotential marketing leads.
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The Conclusion
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When we talk about choosingbetween a Single Opt-In and
Double Opt-In system,theres no right and wrong.
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The decision will depend on alot of factors.
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You will have to ensure thatyour reputation and quality of
email list is protected.
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You will also need toEVALUATE your customer
base, list growth and so on.
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In case you are unsure, itwill be better to choose the
side of caution and goahead with Double Opt-In.
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However, its only you whocan determine whats best for
business.
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Thus, try to choosewisely. Website url:
http://www.thomastimeasytips.com
Facebook Page:http://www.facebook.com/bigdreammastermind
http://www.thomastimeasytips.com/http://www.facebook.com/bigdreammastermindhttp://www.facebook.com/bigdreammastermindhttp://www.facebook.com/bigdreammastermindhttp://www.facebook.com/bigdreammastermindhttp://www.thomastimeasytips.com/
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