six steps to engaging your local media - legion

©2018, The American Legion

The American Legion

Six steps to engagingyour local media

Henry Howard - Deputy Director of Media & Communications

©2018, The American Legion

The American LegionMedia & Communications

• Foster relationships with editors, reporters, producers, etc.

• Learn how to help them help you

Get personalSTEP 1

©2018, The American Legion

The American LegionMedia & Communications

• Early and often

• Media release vs. media advisory

• Why do I care?

• Double and triple check information

• Follow up

Promote your eventsSTEP 2

©2018, The American Legion

The American LegionMedia & Communications

• Why

• How

Make it localSTEP 3

©2018, The American Legion

The American LegionMedia & Communications

• Follow media outlets on social media

• Engage and tag them on social media

• Praise publicly, scold secretly

Get socialSTEP 4

©2018, The American Legion

The American LegionMedia & Communications

• Why

• How

Follow UpSTEP 5

©2018, The American Legion

The American LegionMedia & Communications

• Why

• Resources

• Awards

Join TALMASTEP 6

legion.org/talma

©2018, The American Legion

The American LegionMedia & Communications

Thank you