sleep work watch - ficom.fi from_google... · tv programs with dedicated youtube channels see......

sleep work watch

Proprietary + Confidential

- Time Warner CEO Jeffrey L Bewkes (2010)

“It’s a little bit like, is the Albanian army going to take over the world? I don’t think so.”

Proprietary + Confidential

OUR MISSION:

give everyone a voice and show them the world

Proprietary + Confidential

Viewers decide what’s popular

The Ellen Show32M subscribers

Number of subscribers as of April 2019

Traditionally familiar

New & unique to YouTube

Demi Lovato15M subscribers

TEDx Talks18M subscribers

Marques Brownlee7.9M subscribers

Dude Perfect41M subscribers

Binging with Babish3.8M subscribers

Wong Fu Productions3.2M subscribers

Proprietary + ConfidentialProprietary + ConfidentialYouTube Sweden vs TV4 audiences are mirror images Daily viewers (thousand) per age group

Source: Orvesto Konsumentdata 2018:2

Proprietary + ConfidentialProprietary + Confidential

82%

Source: Cisco Visual Networking Index: Forecast and Methodology, 2016–2021

of all consumer Internet traffic by 2021

Globally, video will be

for VIEWERS for CREATORS for ADVERTISERS

Ensuring YouTube is a positive and safe environment

Proprietary + Confidential

How-to Lecture Video essay

Study with me Homework helps

of Gen Xers turn to YouTube to learn how to do something when they want to gain a new skill

71%

Source: Google/Ipsos ‘Human Stories Quantitative Study’, August 2017, Australia, n=2,529 males/female YouTube users aged 18-54 completed a device-agnostic survey. Gen Online Pop: Access internet at least monthly.

Where the world comes to learn.

Proprietary + Confidential

Broadcast Content Behind the Scenes Reviews & Recaps

Celeb Vloggers YT Originals

TV Programswith dedicatedYouTube channels see...

30%Source:Nielsen/YouTube TV Research Study: Optimizing YouTube for TV, Analyzed top 30-Rated TV Shows from 3/16 to 3/17 and 3 years of data

Fans discover a new voice from Hollywood

Lift in Reach

25%Lift in Ratings

Proprietary + Confidential