sli systems customer journey roadshow dublin

Marcus Law, Head of Marketing EMEA

Accelerate e-commerce by

connecting shoppers to products

2

SLI Systems

1 Value & Importance of Searchers

2 Optimising Search Across Multiple Devices

3 Leveraging Search Behaviour to Drive Online Revenue

3

Agenda

Searchers are your most valuable shoppers

4*Based on analytics data for 200+ retailers

11%higher

3xgreater

6 Min.

longer

Searchers vs.

non-

searchers*

$11.09

w/ search

$4.62 w/o search

7more

Pages Per Visit

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Importance of Site Search

https://econsultancy.com/reports/ecommerce-platforms-buyers-guide

Site search functionality was

rated as critical by 56% of

companies… just 21% rated

their current solution as good

Why?

They have buying intent

They are in late stage buying

mode

They are loyal

They have come as a result

of a campaign

The Search Box

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The Search Box

7

25% increase in usage

£11k extra searches

£34k potential increase p/m

Search Box Went From…

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And more importantly

included this…

The Results

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Rich Auto Complete

Text Suggestions – Conversion Rate

24% AOV increase £3.66

Product Suggestions – Conversion

Rate 29.5% AOV increase £5.40

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Rich Auto Complete

Optimising Search Across

Multiple Devices

Key Search Reports & Insights

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Advanced, Real-Time Reporting

Insight into users’ needs

Wide range of controls for

fine tuning

What visitors are looking for,

what they are finding and not

finding

Category-based reporting

Know Your Shopper

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Site Search Insights

Fifty Shades

50

fifty shades of grey

Exclusive distributor of an official

line of 50 Shades of Grey products!

Never Offer Visitors a Dead End

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1% of

people exit

poor search

on the site

17

Check Spelling

Spelling suggestions

dropped from an

average of 807/day to

523/day

Click thrus on spelling

suggestions have

increased 14%

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Redirects

40%Reduction in

bounce rate

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Banners

Useful way to

highlight

specific

products or a

promotion

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Banners

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Search results need to be RelevantSearch Query: Black dress

vs.

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Result Accuracy

Top 5

product

76%

1 2 3 4

5

23

Chemist Direct Sell These…

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Taking control of the Results

Search for

“Johnson’s”

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Searching on Mobile

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Responsive Design

Leveraging Search

Behaviour to Drive Online

Revenue

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Additional way

to find products

that would

make ideal gifts

29

Integrate Non-product content

Deliver relevant social media posts in search results

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Recommendation banners that are generated on product pages, and found

through organic or paid searches (ads)

Search Term

Retailer’s link to

product page

Retailer’s Product Page

Dynamic Product Banners, which

display based on search results

for search term

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User-generated SEO that leverages your visitor’s site

search activity

Top SEO Phrases Dynamically created pageRelevant landing

page

3.3% of traffic

150K referrals

10x ROI

Marcus Law

Marcus.law@sli-systems.com

www.sli-systems.co.uk

Questions?

Thank You