slide ict&agriculture de filippis rocchi

Smart Agri Food: 3 use case domains

Food Awareness, Food Transparency and Future Internet

Food Awareness, Food Transparency and Future Internet

Current challenges

Food Awareness, Food Transparency and Future Internet

Current challenges

Transparency is not meant to know everything but to create awareness on the issues consumers are interested in, involving information on the safety and quality of products and processes, and increasingly on issues around environmental, social, and ethical aspects.

I am a Royal Gala apple from south Spain, I was grown without pesticides following organic farming criteria, I have been here for 1 day, my carbon footprint is 1,2 kg CO2e.

OBJECTIVES To satisfy needs of each consumer by providing transparent and tailored information about agrifood products, using FI.

The role of consumer in the future supermarket user-centric business

Objective of the consumer

To take informed decisions, based on reliable information adjusted to my own interests and motivations

The role of consumer in the future supermarket user-centric business

Objective of the supermarket

To help my customers to find the preferred products for them

Future Supermarket ?

Mobile phone as the gateway for the customer to interact with supermarket capabilities.

Consumer tailored label

DIFFUSIONE DI SMARTPHONE

Fresh Fruits and Vegetables

APP ANDROID

1. Installa l’APP_FFV http://149.139.16.29/getAndroidMockup

2. Fotografa Il QRcode del prodotto (schermata con info del prototipo) 3. Leggi le informazioni del QRcode

personalizzato per il consumatore Es: Nome prodotto, indici di sostenibilità, provenienza, consumo CO2, etc.

Contatti: Tiziana De Filippis e Leandro Rocchi CNR-IBIMET, via G. Caproni 8 - Firenze