slides for class #11 asu technology standards seminar april 12, 2010 brad biddle

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Slides for Class #11

ASU Technology Standards Seminar

April 12, 2010

Brad Biddle

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Introduction

Taxonom

y / “How

”

Business strategy / “W

hy”

Antitrust

IPR

: RA

ND

v. RF

IPR

(+): “O

penness”

IPR

: Patent pools

Policy: private stnds &

law

Policy: R

ole of government

Student presentations

Student presentations

*G

uest discussion re US

B

3/22 3/29 4/5 4/12 4/19 4/26

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Different standardization history, policies, practices and cultures

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Standards Setting Organizations (SSOs)

Formal, recognized standards development orgs (SDOs)

Consortia (sometimes “SIGs”)

“A collaboration of stakeholders with the common goal of the

standardization of a specific technology or application”

International“Big I” or “FISDOs”: ITU, ISO, IEC, JTC1

[“Little I”: e.g. ASTM, IEEE]Special Interest Groups (SIGs)

“focus on a single standard for a specific technology or

industry”

“[usually] limited to development and possibly

promotion”

“generally short-lived”

Alliances“develop multiple related

standards for a technology”

“may offer… logo and certification programs,

marketing…”

“life cycle may be relatively long”

Regionale.g. ETSI, COPANT

NationalCoordination bodies: e.g. CESI,

ANSIAccredited SSOs: e.g. TIA,

INCITS, NEMA, SAE

-Based on taxonomy described in IPO Standards Primer (Sept. 2009)

Develop “Specifications” Develop “Standards”

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Standards Setting Organizations (SSOs)

Formal standards development orgs (SDOs)

Consortia or “SIGs”Spec licensing programs

Lightweight contractual SIGs, spec dev only

Complex 501(c)(6) orgs w/ spec dev, C&I and marketing programs

Small ANSI-accredited SDOs

ISO, IEC, ITU, JTC1

6http://publicaa.ansi.org/sites/apdl/Documents/Standards%20Activities/NSSC/USSS-2005%20-%20FINAL.pdf

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http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1415424

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Key proposal by Winn: EU would recognize consortia-developed standards that meet certain criteria

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24http://www.talkstandards.com/strategic-ict-standardization-by-china/

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28http://www.ip-watch.org/weblog/2010/04/01/china%E2%80%99s-latest-draft-disposal-rules-for-patents-in-standards-a-step-forward/

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