slides from saas & web app pricing roundtable

SaaS & Web App Pricing and Sales Model Roundtable

Hosted by Techcelerate in EnglandModerated by Lincoln Murphy, Managing Director

in Dallas, TexasApril 27, 2010

Copyright© 2010 Sixteen Ventures. All rights reserved.

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I Am the ModeratorLincoln Murphy, Managing Director

Sixteen Ventures

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Pricing Page Tune-Up™ & Pricing Page Overhaul™

•Business Strategy•Revenue Modeling•Distribution•Pricing Strategy

We help SaaS & Web Appcompanies with:

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Products

AdvertisingServices

Recurring Ecosystem

Ancillary

7 Revenue Streams

NetworkEffect

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Products

Services

Ecosystem

Ancillary

Most Common Primary Revenue Streams

NetworkEffect

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Recurring

Advertising

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Pricing is Marketing

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5 Keys to Developing a Pricing Strategy

1. Goal2. Market Alignment3. Market Segmentation4. Distribution5. Sales Model

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What is your Pricing Goal?

Market Position?

Hyper Growth?

Upsell?

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Are you Aligned with your Market?

How they buy

How much they’ll pay - perceived value

How they’ll pay

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Leverage Market Segmentation?

All things to everyone

Better Alignment

Test Pricing

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What Distribution Strategy is Required?

Direct

Channels / Intermediaries

App Stores

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What is Your Sales Model?

Automated

High-Touch / Complex

Hybrid

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Wait? What about profit margins & competitor pricing?

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Do Not Copy Other Companies’ Pricing!

This includes the companies you hear from today; do your homework before implementing the things talked about here.

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RoundtableThat means you have to participate...

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Pricing Page Tune-Up™ & Pricing Page Overhaul™

•Business Strategy•Revenue Modeling•Distribution•Pricing Strategy

We help SaaS & Web Appcompanies with:

http://sixteenventures.com/pricing

SaaS & Web AppRevenue Modeling &Business Strategy

http://sixteenventures.com/pricing

@lincolnmurphy

lincoln.murphy@sixteenventures.com

(972) 200-9317