slush 2014 - love your reference customers

Post on 02-Jul-2015

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In Slush14 I had a great opportunity to discuss our passion about happy reference customers, the key for product market fit and in turn commercial success. Marty Cagan has been a great inspiration for us to make reference customers a key success factor - thanks Marty!

TRANSCRIPT

Loves reference customers

Our Vision The world’s favorite way to Buy

Our Purpose Simplifying Buying

Our Product Vision Make our customers feel like a regular Everywhere!

We help merchants grow their business by increasing sales, optimizing costs and expanding globally.

We are passionate about making Buying experiences Simpler and Safer.

We want to make consumers feel Smarter when they use Klarna.

25,000,000 consumers

Regulated by the SFSA

10% market share in northern

Europe 1100 employees

170 million transactions since day 1

200,000 transactions per

day

45,000 online retailers

Reaching product market fit… at scale

Product leadership with reference customers!

a real customer

product is live 100%

paid real money

willing to tell others how much she loves your product

aligned with your roadmap

reference customers

product market fit

Idea

marketing & sales

commercial success

Love your reference customers - express your true love with real constant value!

Thanks!

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